Content and Navigation Specialist
3 days ago
About CoreBridge Solutions
At CoreBridge Solutions, we're dedicated to transforming the digital landscape by delivering innovative solutions to complex business challenges. Our team excels in various sectors, bringing cutting-edge technology to meet the needs of our clients.
We're seeking a Content and Navigation Specialist to join our team. As a key member of our organization, you'll play a vital role in shaping the web experiences of our clients' customers. Your primary responsibility will be to plan and organize web content, ensuring a seamless and intuitive experience for everyday consumers.
Key Responsibilities
- User-Centered Content Architecture
- Develop site maps, navigation menus, and content hierarchies that reflect user mental models and client business objectives.
- Ensure the overall architecture serves the B2C user—making it simple to explore offerings, understand services, and take action.
- B2C Market Insights
- Work closely with marketing, strategy, and client stakeholders to understand consumer behavior, typical buying journeys, and brand positioning.
- Adapt IA principles for B2C service businesses, ensuring the content meets the expectations of a general (non-specialized) audience.
- Content Strategy & UX Alignment
- Partner with content writers and UX designers to determine what content goes on which pages, how it's labeled, and how users flow from one piece of information to the next.
- Use user journey maps, personas, and basic UX research (e.g., card sorting, content audits) to validate or refine IA decisions.
- Headless CMS Integration
- Collaborate with development teams on content modeling and API-based workflows within a CMS environment.
- Provide guidance on content models, fields, and taxonomy so the final site accurately reflects your planned architecture and scales for ongoing updates.
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