Brand Campaign Specialist

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Burda International Full time

Burda International is seeking a highly skilled Brand Campaign Specialist to join our team in Malaysia. This role requires close collaboration with the sales and editorial teams to conceptualize and create content solutions, including advertorials, branded content, and events.

The Brand Campaign Specialist will take the lead in establishing and managing brand and editorial partnerships, as well as oversee flagship magazine campaigns and events. Key responsibilities include analyzing marketing and campaign performance, identifying optimization opportunities, and preparing detailed reports for measurement and improvement.

Key Responsibilities
  1. Develop and implement comprehensive marketing strategies, including crafting compelling presentations, content solutions, and proposals for brand promotion across various channels.
  2. Collaborate with the Sales Team to support client relationship management, revenue-generating initiatives, and ideation for custom marketing solutions.
  3. Coordinate with media representatives, sponsors, and other departments to ensure the success of campaigns, events, and branded partnerships.
  4. Manage databases and subscription services, ensuring accuracy, efficiency, and seamless user experiences.
  5. Stay updated on consumer insights, competitor activities, and market trends to identify opportunities and mitigate risks.
  6. Collaborate with the team and manager to refine marketing strategies and improve existing products or services.
  7. Ensure workplace productivity and safety through risk management and regular housekeeping activities.
Qualifications
  • Bachelor's Degree or higher in Communications, Journalism, Media, Marketing, Event Management, or a related field.
  • A minimum of 3+ years of experience in media, digital media, event management, or creative marketing within Malaysia.
  • Demonstrated creativity and drive to collaborate with the Sales Team to develop successful campaigns, with a solid understanding of commercial trends and marketing strategies.
  • Proven track record in organizing events, building partnerships, and executing brand campaigns.
  • Excellent verbal and written communication skills, with the ability to communicate and present effectively in English at a high level.
  • Creative, resourceful, detail-oriented, organized, and an excellent team player.
  • Strong ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.
  • Proficient in problem-solving and possessing excellent interpersonal skills.
  • Willing and able to travel as required.


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