Hirer Engagement Strategist
4 days ago
We are seeking a Hirer Engagement Strategist to join our team. In this role, you will be responsible for developing and executing marketing strategies to drive acquisition, lead generation, product usage, and retention among hirers.
Key Responsibilities:
- Develop and execute marketing plans to drive acquisition, lead generation, product usage, and retention among hirers.
- Manage and complete marketing campaigns to achieve business objectives.
- Drive coordinated, end-to-end acquisition, lead generation, product usage, and retention programs for hirers.
- Implement digital marketing strategies, including content marketing aligned with hirer objectives.
- Schedule and complete channel communications such as EDMs, social media, website updates, sales briefings, etc.
- Support PR initiatives to build brand value proposition.
- Coordinate events and ground activations for hirers.
- Analyze and report on marketing campaign performance and return on investment using analytics and data.
- Provide updates and recommendations to optimize marketing strategies.
- Collaborate with cross-functional teams to ensure smooth delivery and accomplishment of marketing strategies.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 6-8 years of experience in marketing involving digital and partnerships; B2B experience is an added advantage.
- Proficiency in social and digital marketing.
- Excellent communication and interpersonal skills to collaborate optimally with cross-functional teams.
- Creative and critical thinking abilities with a committed approach.
- A hands-on problem solver who can navigate ambiguity and drive results.
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