Marketing Campaign Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia TEAM LEWIS Full time
Key Responsibilities

The Performance Marketing Manager will be responsible for developing paid digital strategies and plans across various online platforms that meet the clients' objectives. This includes conducting analysis or research on audience, keywords, past report/benchmarks to support the development of effective multi-channel digital campaigns.

  • Performance Marketing
  • Develops paid digital strategies and plans across various online platforms that meet the clients' objectives.
  • Conducts analysis or research on audience, keywords, past report/benchmarks to support the development of effective multi-channel digital campaigns.
  • Prepares media diary - creative material specifications for all ad formats and timelines to be shared with creative liaison or account team lead to manage delivery timelines.
  • Prepares ad tracking and/or serving tags; ensures required pixels are shared with client or team lead.
  • Sets up campaigns and ensures approved bidding, scheduling, budget, targeting etc strategies, creatives, URL, ad tracking are implemented accurately.
  • Optimizes campaign, audience, creative, budgets, and bids across multiple channels to achieve campaign goals based on aligned frequency.
  • Coordinates with creative and content teams to develop ad copy and creative and iterate based on campaign performance.
  • Troubleshoots campaign problem areas and suggests a course of action.
  • Identifies growth and scale opportunities.
  • Maintains accurate budget tracking, communicating potential under or overspends with account lead.
  • Keeps abreast of digital trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team.


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