B2C Campaign Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Coup Marketing Asia Pacific (CMAP) Full time

**Campaign Manager Position:**

Coup Marketing Asia Pacific (CMAP) is seeking a skilled B2C Campaign Manager to lead our sales and business development efforts.

Key Responsibilities:
  1. Campaign Planning: Develop and execute comprehensive campaign plans for B2C sales and business development initiatives.
  2. Sales Strategy Execution: Implement sales strategies for campaigns and business-as-usual activities, aligning with overall sales goals.
  3. Sales Performance Improvement:
    1. Data-Driven Decision Making: Utilize CRM, CEM, and social media channels to analyze sales data and identify areas for improvement.
    2. Performance Monitoring: Monitor sales performance of campaigns to ensure target achievement.
    3. Platform Partnerships: Develop and maintain strong relationships with key platforms (e.g., Lazada, Shopee) to ensure smooth operations and alignment with campaign goals.
    4. Communication and Coordination: Serve as the primary point of contact for platform inquiries, handling communication and coordination efficiently.
  4. Inventory Management:
    1. Stock Levels: Communicate with operation teams regarding stock levels for campaigns and promotional activities.
    2. Inventory Optimization: Work with internal teams to ensure optimal inventory levels for key campaigns.
    3. Campaign Evaluation: Evaluate campaign outcomes, sales performance, and BAU activities, highlighting key successes, challenges, and areas of improvement.
    4. Strategic Recommendations: Provide strategic recommendations to the team to refine strategies for future campaigns.
  5. Store Operations (Baskin Robbins & Foodpanda):
    1. Promotional Initiatives: Develop and implement promotional initiatives and campaigns for Baskin Robbins and Foodpanda Lazada stores, focusing on achieving brand sales targets while ensuring a smooth and engaging customer experience.


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