Marketing Manager, B2C

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

What We Do

Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we're trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.

Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.

Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).

For more on how Coda helps publishers grow faster and smarter, visit coda.co.

Coda is looking for a Marketing Manager, B2C to drive awareness, engagement, and revenue through high-impact marketing initiatives that deliver value to publisher and payment channel partners and support the growth of our products: Codashop, Codapay, Coda Custom Commerce, and Coda Distribution. In this role, you will be responsible for planning and executing co-marketing initiatives with payment channel partners, developing marketing strategies with distribution partners, and leveraging deep local market expertise to engage users effectively. You will report to the Senior Marketing Manager, B2C and work cross-functionally with the B2C Marketing, Digital Marketing, Product Marketing, and Global Partnerships Teams.

Responsibilities:
  • Payment Channel Partnerships: Build and manage long-term payment channel partnerships to drive co-funded campaigns, user engagement, and revenue growth.
  • Distribution Partnerships: Develop and execute co-marketing campaigns with distribution partners to scale publisher content and drive sustainable revenue growth.
  • Campaign Strategy & Execution: Lead the planning, budgeting, forecasting and execution of marketing campaigns, ensuring alignment with business objectives and partner goals.
  • Reporting & Analytics: Track and report campaign performance, user engagement, and ROI, leveraging data-driven insights to optimize future marketing efforts.
  • Local Market Expertise: Act as a local market expert, leveraging insights on regional trends, competitor activity, user behaviors, and engagement preferences to shape campaign strategies, messaging, and channel selection.
  • Cross-functional Collaboration: Work closely with B2C Marketing, Digital Marketing, Product Marketing, and Global Partnerships Teams to ensure seamless execution and strategic alignment.
Requirements:
  • Bachelor's degree in marketing, business, or a related field.
  • At least 6 years of experience in B2C marketing.
  • Experience working collaboratively across functions and teams.
  • Strong understanding of B2C marketing principles and strategies, specifically on Go-To-Market Strategy and Marketing Partnership Strategy.
  • Knowledge of gaming and live streaming industries is a plus.
  • Excellent written and verbal communication skills, with the ability to effectively articulate complex ideas and strategies.
  • Strong analytical and problem-solving skills, with experience in data-driven decision-making.
  • Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting deadlines.

Working at Coda

With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda's growth, and make a lasting impact.

If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you

Our Perks*

Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter

Customized Benefits: Tailor your benefits with our flexible plan.

Growth Opportunities: Unlock your potential through clear progression paths.

Skill Development: Access training resources to fuel your personal and professional growth.

Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.

Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.

*Benefits are reviewed and updated on a yearly basis

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.

Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings

#J-18808-Ljbffr

  • B2C Marketing Campaign Lead

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    We're a leading commerce solutions provider that helps publishers grow their revenue and audiences worldwide. Our suite of solutions includes Custom Commerce, Codapay, Codashop, and Distribution.This role focuses on key gaming accounts by identifying marketing opportunities to scale existing businesses and developing compelling pitch decks to win new...

  • B2B and B2C Marketing Manager

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    Job DescriptionKey Responsibilities:Develop and execute a social media strategy that contributes to B2B marketing objectives of driving brand awareness and generating leads.Own and oversee the execution of the global editorial plan, ensuring timely content deployment across B2B and B2C social media platforms while maintaining alignment with marketing...

  • B2C Marketing Copywriter

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    Coda is a dynamic fintech company offering innovative commerce solutions to empower publishers worldwide.We have partnered with over 300+ publishers, including major gaming companies like Activision, Bigo, Electronic Arts, Moonton, and Riot Games.Key Responsibilities:Develop content that resonates with our target audience, including blog posts, LinkedIn...

  • Senior B2C Marketing Specialist

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    Coda is a leading commerce solutions provider that accelerates global growth for its partners. With over a decade of experience, we've established trust with 300+ publishers across the globe.We offer a suite of solutions including Custom Commerce, Codapay, Codashop, and Distribution to help our partners grow their revenue and audiences worldwide.This role...

  • B2C Marketing Solutions Specialist

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    About UsCoda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we're trusted by 300+ publishers, including Activision, Bigo, Electronic Arts, Moonton, and Riot Games, to grow their revenue and audiences worldwide.B2C Marketing RoleThis role specifically focuses on key gaming accounts by identifying...

  • B2C Sales

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coup Marketing Asia Pacific (CMAP) Full time

    1 week ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Responsibilities:Plan and execute deals for campaigns and Business As Usual (BAU) activities, in alignment with overall sales goals.Collaborate with cross-functional teams to strategize and execute monthly sales plans, including flash sales and...

  • CRM Expert

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia FastCo Full time

    Job Title: CRM SpecialistWe are seeking a dynamic CRM Specialist to manage both B2B and B2C user interactions in the Singapore and Malaysia markets.About the Role:This role is perfect for someone who can independently drive CRM strategies, collaborate across teams, and leverage data analytics to enhance user retention and conversion rates.Key...

  • Digital Marketing Manager

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Supermom Business Full time

    Supermom Business is a fast-growing AI data powerhouse with a mission to enable parents and families to live better and smarter in Southeast Asia. We are now looking for a Digital Marketing Manager to be part of this exciting growth story.The Digital Marketing Manager will be responsible for strategising and creating multi-channel marketing plans to deliver...

  • Growth Marketing Manager

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    Coda Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaWhat We DoCoda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we're trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.Our suite of...

  • Market Development Executive

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Marketer365 Full time

    Market Development ExecutiveThe Market Development Executive will be responsible for developing and executing community marketing, exhibition, and channel marketing strategies to drive brand awareness and customer engagement. The ideal candidate will have a strong background in B2C and B2B sales, key account management, and proven expertise in community...

  • Marketing Campaign Strategist

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Supermom Business Full time

    We are seeking a skilled Marketing Campaign Strategist to join our team at Supermom Business.The ideal candidate will have a minimum of 4 years' experience in user acquisition marketing, either with B2C brands or with agencies. Proven experience in managing successful B2C demand generation programmes is also essential.The role involves strategising and...

  • Digital Marketing Strategist

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    About the RoleCoda is seeking a talented Marketing Manager, B2C to drive awareness, engagement, and revenue through high-impact marketing initiatives that deliver value to publisher and payment channel partners.Key ResponsibilitiesPayment Channel Partnerships: Build and manage long-term partnerships with payment channels to co-fund campaigns, engage users,...

  • Digital Marketing Campaign Lead

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    Account ManagementWe are seeking an experienced Account Manager to join our B2C Marketing team. In this role, you will be responsible for managing key gaming accounts by identifying marketing opportunities to scale existing businesses and developing compelling pitch decks to win new business. You will report to the Director, B2C Marketing and be a key...

  • Digital Marketing Strategist

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    Coda is a leading commerce solutions provider that accelerates global growth for its partners. With over a decade of experience, we've established trust with 300+ publishers across the globe.Our SolutionsCustom Commerce: A fully customizable web store to drive revenue and audience growth.Codapay: Seamless direct payments through API integration on...

  • Marketing Strategist

    4 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Welovesupermom Pte Ltd Full time

    Welovesupermom Pte Ltd is a fast-growing AI data powerhouse that enables parents and families to live better and smarter in Southeast Asia. Our mission is to be part of this exciting growth story.About the RoleWe are seeking a Campaign Manager (B2C User Acquisition & Lead Generation) to join our team. As a key member, you will strategise and create...

  • E-commerce Sales Manager

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coup Marketing Asia Pacific (CMAP) Full time

    We are looking for an E-commerce Sales Manager to lead our sales efforts in the digital space. As a key member of our team, you will be responsible for developing and implementing promotional strategies and campaigns for Baskin Robbins and Foodpanda Lazada stores, focusing on achieving brand sales targets, while ensuring a smooth and engaging customer...

  • Business Development Content Manager

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    At Coda, we deliver commerce solutions that accelerate global growth for our partners.We're trusted by 300+ publishers to grow their revenue and audiences worldwide.Key Responsibilities:Develop high-quality content for deployment across corporate and B2C channels.Review, edit, and proofread content produced by various teams, ensuring alignment with brand...

  • Marketing Innovator

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    About the CompanyCoda delivers commerce solutions that accelerate global growth for its partners. We're recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest...

  • Global Growth Manager

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    About the JobCoda is looking for a skilled Marketing Manager, B2C to lead the planning and execution of marketing campaigns, focusing on payment channel partnerships, distribution partnerships, and campaign strategy.ResponsibilitiesCo-Marketing Initiatives: Collaborate with payment channel partners to develop and execute co-marketing campaigns.Marketing...

  • Digital Campaign Manager

    4 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Welovesupermom Pte Ltd Full time

    Why Join UsAt Welovesupermom Pte Ltd, we offer a comprehensive package that includes a robust compensation plan, bonus structures based on individual and team performances, ongoing training and professional development career path programs, and a team-based workplace dynamic with vibrant talent collaborating toward common objectives and...