B2C Marketing Campaign Lead

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

We're a leading commerce solutions provider that helps publishers grow their revenue and audiences worldwide. Our suite of solutions includes Custom Commerce, Codapay, Codashop, and Distribution.

This role focuses on key gaming accounts by identifying marketing opportunities to scale existing businesses and developing compelling pitch decks to win new business. You'll report to the Director, B2C Marketing and collaborate with the Sales function along with the broader Marketing team.

Key Responsibilities:

  • Market Landscape Assessment: Identify opportunities in new titles, markets, and segments through market analysis and strong partnerships ahead of the competition.
  • Marketing Plan Development: Tailor plans for clients to leverage Coda's product suite and diversify monetization with superior value proposition.
  • GTM Plan Design: Design holistic GTM plans with TOFU, Coda Own & Operated media, and paid media (SEM/Affiliates) to maximize marketing exposure within budget.
  • Pitch Deck Development: Develop persuasive GTM pitch decks with strategic plans, financial estimates, and collaboration with Sales to secure new deals.
  • Report and Analyze: Report and analyze campaigns and consumer funnels to optimize marketing channels and grow revenue with higher ROI.
  • Relationship Management: Establish and maintain relationships with key stakeholders, including Sales, Design, B2B Marketing, and Digital Marketing teams.
  • Trend Analysis: Stay up-to-date with B2C marketing trends, technologies, and competitor activity, identifying opportunities for driving innovation and competitive advantage.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • At least 5 years of experience in B2C or growth marketing.
  • Experience working collaboratively across functions.
  • Strong understanding of B2C marketing principles and strategies, preferably in/with Gaming industry.
  • Experience with account management is preferred but not required.
  • Excellent written and verbal communication skills, with the ability to effectively articulate complex ideas and strategies in English.
  • Strong analytical and problem-solving skills, with experience in data-driven decision making.
  • Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting deadlines.


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