Market Development Lead
4 days ago
Nestlé SA is seeking a highly skilled Commercial Development Manager to drive category growth and increase market share through effective trade marketing strategies.
Key Responsibilities:
- Develop category vision and strategy in MBS and incorporate into OPL
- Identify key opportunities and develop commercial activity calendars for categories
- Define strategies and plans that deliver category/sub-category growth based on consumer, shopper, and customer requirements
- Maintain omnichannel strategy & prioritize channels for categories/sub-categories and work with channel managers to recommend tailored category channel plans
- Monitor promotional trends, initiatives, and competitor actions by category/sub-category, priority channels, and strategic customers
- Recommend clear promotional guidelines based on shopper understanding and current market knowledge
- Determine optimal TTS budgets for categories by channel based on ICP and ensure all TTS investments are properly reviewed and evaluated
- Collaborate with business units to drive SRM that fulfills retailer, shopper, and consumer expectations
- Support innovation & renovation based on shopper understanding, identifying opportunities and product conceptualizing in the I2L framework
- Prepare and implement new product trade launch plans and support pre- and post-NPD evaluations with marketing teams
- Recommend winning commercial propositions for categories through collaboration and storytelling with customer & sales operation teams
Requirements:
- Bachelor's degree in Business Administration, Marketing, Finance, or a related field
- 10+ years of experience in trade marketing and/or marketing with sales experience or strong functional skills and leadership capabilities
- Demonstrable record of success in customer-facing roles, understanding customers, and the selling process
- Leadership experience with direct reports
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