Marketing Strategy Lead

4 days ago


Petaling Jaya, Selangor, Malaysia Hunters International Sdn Bhd Full time

About Hunters International Sdn Bhd

Hunters International Sdn Bhd is an international clothing retailer that has established itself as a leader in the market. Our mission is to provide high-quality, durable apparel that meets the needs of our customers. We are committed to innovation and excellence, always pushing the boundaries to stay ahead of the competition.

Job Description

The Digital Marketing Manager will be responsible for leading our digital marketing team and overseeing all paid and owned digital channels. The ideal candidate will have a strong background in digital marketing, with experience in developing and implementing successful marketing strategies. They will also have excellent communication skills and be able to work effectively with cross-functional teams.

Responsibilities

  • Developing Digital Marketing Strategies: Creating and executing plans to increase brand awareness, drive traffic, generate leads, and boost sales.
  • Leading the Digital Marketing Team: Overseeing all aspects of digital marketing, including display, social media, performance marketing, affiliate marketing.
  • Collaborating with Cross-Functional Teams: Working closely with the E-Commerce department to grow the digital business strategically.
  • Supporting Campaign Planning and Execution: Assisting in planning and executing all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Analyzing Campaign Performance: Providing campaign performance analysis and recommendations to optimize ROAS and identify opportunities for improvement.


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