Marketing Strategy Specialist

3 days ago


Petaling Jaya, Selangor, Malaysia El Papi Creatives (EPC) Full time

El Papi Creatives (EPC) is seeking a skilled Marketing Strategy Specialist to join our team.

About the Role

This position involves crafting engaging strategies for client advocacy, utilizing creativity and expertise to drive results.

  • Crafting compelling marketing strategies that resonate with clients and support their branding and communication needs.
  • Monitoring digital conversations and social sentiment relevant to client projects, providing actionable insights to guide advocacy efforts.
  • Collaborating with internal teams to brainstorm innovative advocacy ideas that authentically connect with target audiences.
  • Developing creative yet discreet communication strategies focused on organic engagement and subtle messaging.
Key Responsibilities
  • Digital Conversation Monitoring:
  • Analyze and interpret online discussions relevant to client projects.
  • Provide key insights to inform advocacy strategies and identify opportunities or threats.
  • Creative Content Development:
  • Create engaging content tailored to specific audiences across various digital platforms.
  • Work closely with designers and external creators to produce impactful visuals and multimedia content.
  • Copywriting & Messaging:
  • Write persuasive copy that discreetly advocates client messaging without explicit branding.
  • Ensure consistent tone of voice that resonates naturally with the intended audience.
  • Reporting & Optimization:
  • Regularly measure campaign effectiveness, preparing insightful reports and recommendations.
  • Optimize initiatives based on performance data and evolving audience engagement.


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