Marketing Strategy Consultant

2 days ago


Petaling Jaya, Selangor, Malaysia BLWN Full time

Becoming a Senior Brand Advisor at BLWN means driving impactful marketing strategies from concept to execution.

About the Role
  • The ideal candidate will lead the development of holistic marketing plans that drive results, collaborating with creative, digital, and account teams.

This role requires strong storytelling and presentation skills, with the ability to craft compelling narratives and translate data and insights into actionable marketing plans.

Key Responsibilities
  1. Pitch & Proposal Development:
  • Lead strategy development for new business pitches, crafting compelling proposals that align with client objectives.
  • Conduct market and competitor analysis to inform pitch strategies.
  • Collaborate with creative, digital, and account teams to develop strategic storytelling and presentation materials.
Brand Strategy & Positioning:
  • Develop and refine brand strategies, including brand positioning, messaging frameworks, and tone of voice.
  • Conduct brand audits, market research, and consumer insights analysis to identify opportunities.
  • Create brand playbooks and guidelines for consistent execution across touchpoints.
Go-to-Market Strategy:
  • Develop comprehensive go-to-market (GTM) plans, outlining marketing channels, campaign roadmaps, and execution strategies.
  • Collaborate with media, creative, and digital teams to ensure GTM strategies are actionable and effective.
  • Provide strategic direction on content, messaging, and distribution tactics.

We're looking for a collaborative and innovative professional who can drive business growth and shape brand narratives.



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