Brand Development Manager
4 days ago
About the Company
Randstad Malaysia is a leading recruitment agency in the region, committed to delivering exceptional service to our clients and candidates. We are currently seeking a highly skilled Marketing Manager to join our team.
Job Description
The successful candidate will oversee the development and execution of comprehensive marketing strategies to enhance brand presence for Randstad Malaysia. Key responsibilities include designing and implementing cohesive marketing campaigns, conducting market analysis and competitor benchmarking, managing digital marketing efforts, and overseeing traditional marketing activities.
Key Responsibilities:
- Develop and execute holistic marketing campaigns across various channels.
- Conduct market research and competitor analysis to refine brand positioning.
- Manage digital marketing efforts including social media, email campaigns, and search engine marketing.
- Oversee traditional marketing activities such as print advertising and outdoor promotions.
- Drive initiatives aimed at improving customer loyalty and retention.
- Cultivate relationships with media outlets, influencers, and PR agencies to maximize brand exposure.
- Lead the development of press releases and manage crisis communications.
- Collaborate with retail and visual merchandising teams to create engaging in-store experiences.
- Partner with the e-commerce team to enhance online store performance and customer interaction.
- Act as the primary point of contact for external agencies.
- Provide detailed reports and insights to regional and global marketing teams.
Requirements:
- Bachelor's degree in Marketing or related discipline (MBA preferred).
- Minimum 8 years of relevant experience, including at least 3 years in a managerial role.
- Proven ability to develop and execute holistic marketing campaigns.
- Experience in public relations and media management in Southeast Asia.
- Excellent analytical, organizational, and communication skills.
- Proficiency in English, with strong written and verbal communication skills.
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