
Brand Development Manager
4 days ago
About the Role:
We are seeking an experienced Senior Brand Manager to join our team at Randstad Malaysia.
In this role, you will be responsible for developing and executing brand strategies that drive strong market positioning and consumer engagement.
You will work closely with internal teams, including sales, supply chain, and finance, to align marketing initiatives with business goals.
Key Responsibilities:
- Brand Strategy & Marketing Execution: Develop and execute marketing plans that drive brand awareness and sales performance.
- Campaign & Product Launches: Oversee marketing campaigns and product launches to ensure timely and high-quality execution.
- Media & Communication: Manage relationships with agencies and influencers to optimize brand visibility.
- Budget & Performance Tracking: Monitor A&P budgets and track sales performance to ensure alignment with business objectives.
- Market Research & Consumer Insights: Analyze market trends and consumer behavior to refine brand strategies and drive category growth.
Requirements:
- Education: Bachelor Degree in Marketing, Business, or a related field.
- Experience: 6-7 years in consumer brand marketing, preferably in FMCG or sports nutrition.
- Skills:
- Strong project management and strategic planning abilities.
- Experience in influencer marketing and digital media campaigns.
- Proficiency in Microsoft Excel & PowerPoint.
- Strong analytical mindset with problem-solving skills.
- Excellent communication and stakeholder management skills.
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