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Marketing Director

2 weeks ago

Subang Jaya, Selangor, Malaysia Lo Hong Ka Full time
Job Description:

The ideal candidate will possess a deep understanding of consumer behavior, market trends, and digital marketing techniques. With 5 years or above of experience in marketing, preferably in the wellness and food industry, you will be responsible for developing and executing successful marketing campaigns.



Key Responsibilities:
  • Develop and execute marketing strategies to boost brand awareness and sales.
  • Plan and manage campaigns across multiple channels, optimizing for performance.
  • Track and adjust campaigns in real-time to maximize results.

Brand Management:
  • Maintain a consistent brand identity and ensure alignment across all touchpoints.
  • Increase brand visibility and strengthen market positioning.
  • Manage brand reputation through proactive communication and customer engagement.
  • Oversee SEO, PPC, content, and email marketing efforts.
  • Develop engaging content for digital platforms to boost online visibility.
  • Manage social media campaigns to enhance customer engagement.
  • Analyze marketing data to assess performance and identify areas for improvement.
  • Establish KPIs for the marketing team, monitor performance, and provide regular reports to senior leadership on campaign effectiveness.
  • Conduct market research to track trends and competitor activities.
  • Gather consumer insights to understand preferences and behaviors.

Event Planning & Promotions:
  • Plan and execute events and product launches.
  • Manage promotional campaigns to drive sales and brand awareness.
  • Evaluate event success and apply learnings to future initiatives.
  • Work with internal teams to align marketing efforts with business goals.

Requirements:
  • Bachelor's degree in marketing, Business, Communications, or a related field (Master's degree is a plus).
  • 5 years or above of experience in marketing, preferably in the wellness and food industry.
  • Strong understanding of consumer behavior, market trends, and digital marketing techniques.
  • Creative thinking, problem-solving abilities, and strong attention to detail.
  • Experience with social media platforms, email marketing tools, and digital advertising.