Global Trade Marketing Strategist
7 days ago
We are seeking a skilled Senior Trade Marketing Manager to join our Reckitt Benckiser LLC team. The successful candidate will be responsible for creating impactful strategies that boost sales and market presence. As a key member of our commercial team, you will collaborate with marketing, sales, and e-commerce departments to define and execute category-specific strategies.
About the Role
This is an exciting opportunity to take the lead in trade marketing and drive business growth. You will be responsible for translating brand strategies into dynamic customer marketing plans, creating a strong presence in stores. Your expertise will carve out innovative paths for our category strategies, embodying the brand vision within marketplaces.
Your Responsibilities
- Collaborate across marketing, sales, and e-commerce departments to define and execute category-specific strategies.
- Translate brand strategies into dynamic customer marketing plans, creating a strong presence in stores.
- Drive the development of consumer and channel insights through thoughtful research, informing our category strategies.
- Lead annual planning, using your deep understanding of business goals to craft compelling channel strategies.
- Own new product launches, overseeing sales materials and in-market implementation of the 4Ps.
The Experience We're Looking For
- Solid experience in sales or marketing with a track record of turning plans into successful marketing actions.
- Analytical thinker, adept at using data for forecasting and making informed decisions.
- Excellent communication abilities, capable of thriving in a dynamic environment.
- Entrepreneurial spirit, with a keen sense of business and commercial mechanics.
- Proficient in building partnerships and influencing decisions, with a consultative approach to selling.
- Strong grasp of customer, channel, and sales strategies, coupled with P & L management.
- Commitment to operational excellence and adept at implementing strategies successfully.
The Skills for Success
- Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business acumen; financial acumen, commercial acumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.
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