Director of Brand Positioning
5 days ago
The successful candidate will be responsible for driving business growth through effective marketing strategies. This includes developing and executing brand positioning strategies, overseeing product launches, and leading cross-functional teams.
About the Job:
- To develop and execute marketing strategies that meet business objectives.
- To oversee the development and implementation of pricing strategies that enhance profitability.
- To work closely with the sales team to ensure alignment between marketing efforts and sales objectives.
Key Responsibilities:
Brand Development- To lead the development of brand positioning strategies that meet business objectives.
- To collaborate with the central marketing team to craft communication and media plans that implement branding strategies.
- To oversee the end-to-end strategy, planning, and execution of all new product launches.
- To strategize on market positioning, value propositions, and facilitate communication and sales presentations.
- To ensure launch success by analyzing market trends, competitor activities, and consumer needs.
- To develop and implement pricing strategies that enhance profitability.
- To formulate pricing strategies with market intelligence in place.
- To analyze price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels.
- To set the overall sales strategy, ensure channel readiness, and manage quarterly and long-term business planning.
- To translate strategy into defined tactics, programs/projects, priorities, and timelines.
- To drive decisions for the product line to define market opportunities and develop a product launch strategy.
Requirements:
- Degree in Business/Marketing or relevant discipline.
- Minimum 10 years of relevant working experience, preferably with good working knowledge in property development/commercial & retail development/real estate management.
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