Customer Data Management Specialist
16 hours ago
The role of a Customer Data Platform specialist at Senheng Electric (KL) Sdn Bhd involves maintaining a unified and persistent customer database, prioritizing first-party data growth. This requires conducting segmentation analysis using historical data to identify high-performing customer segments.
Campaign & Engagement Strategy- Develop campaigns for retargeting and personalized 1:1 communication by analyzing customer behavior and preferences.
- Collaborate with internal departments to optimize customer targeting and engagement strategies through data-driven insights.
Operations & Performance Monitoring
- Execute integrations, segmentation, activations, and list management for data operations to ensure seamless customer experience.
- Monitor data inputs and campaign performance, generating daily, weekly, and monthly reports to inform business decisions.
Requirements:
- Bachelor's Degree in Business Administration, Management, Economics, Marketing, Computer Science, IT, or related fields.
- Strong knowledge of Excel, data analysis, and presentation skills.
- Excellent listening and analytical skills.
- Proficiency in English.
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