Customer Data Management Specialist

16 hours ago


Kuala Lumpur, Kuala Lumpur, Malaysia Senheng Electric (KL) Sdn Bhd Full time
Job Description

The role of a Customer Data Platform specialist at Senheng Electric (KL) Sdn Bhd involves maintaining a unified and persistent customer database, prioritizing first-party data growth. This requires conducting segmentation analysis using historical data to identify high-performing customer segments.

Campaign & Engagement Strategy
  • Develop campaigns for retargeting and personalized 1:1 communication by analyzing customer behavior and preferences.
  • Collaborate with internal departments to optimize customer targeting and engagement strategies through data-driven insights.

Operations & Performance Monitoring

  • Execute integrations, segmentation, activations, and list management for data operations to ensure seamless customer experience.
  • Monitor data inputs and campaign performance, generating daily, weekly, and monthly reports to inform business decisions.

Requirements:

  • Bachelor's Degree in Business Administration, Management, Economics, Marketing, Computer Science, IT, or related fields.
  • Strong knowledge of Excel, data analysis, and presentation skills.
  • Excellent listening and analytical skills.
  • Proficiency in English.


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