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Digital Marketing Specialist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Tapestry, Inc. Full time
Key Responsibilities

Digital Marketing:

  • Support the local team on the development of digital media strategies across paid channels to drive brand awareness and consideration from briefing to execution.
  • Support in driving performance across all mediums with regular analysis and recommendations on future investment with media agency.
  • Managing local websites - updating seasonal collection on SGMY website.
  • Stay up-to-date on industry trends and best practices in digital marketing.

Customer Marketing:

  • Support in day-to-day planning and execution of seasonal activations and sales promotions across retail and outlet stores.
  • Work closely with local cross-functional teams to concept, execute, and analyze sales promotions initiatives; optimize strategy to understand business needs and drive results.
  • Establish and maintain partnerships with landlords and third-party partners to devise strategic tie-ups to drive local and tourist traffic to stores.
  • Plan and manage compelling local in-store customer events that are in line with global brand strategy.
  • Driving name capture and database growth across retail and outlet stores.
  • Oversee collateral planning, such as GWPs, marketing in-store signage, CRC etc.

PR Support:

  • Ordering of samples according to Global and local key pushes for the season.
  • Manage all sample inventory in partnership with the PR agency to support all requests.
  • Downloading assets and press releases from Global portal and disseminating to PR agencies.