Trade Marketing Strategist

2 weeks ago


Petaling Jaya, Selangor, Malaysia Nestlé SA Full time
Job Description

We are seeking a skilled Trade Marketing Executive to join our team at Nestlé SA. As a key member of our commercial organization, you will be responsible for developing and executing category growth strategies across various trade channels.

Your primary objective will be to drive profitable market share growth based on shopper and customer requirements. To achieve this, you will work closely with cross-functional teams to generate compelling shopper stories, identify key opportunities, and implement activities that deliver category/sub-category growth.

You will also be accountable for executing omnichannel strategies, working with channel managers to recommend tailored category plans, and aligning TTS spend plans with actuals. Additionally, you will manage gaps between objectives and actuals in driving SRM implementation that fulfills retailer, shopper, and consumer expectations.

Key responsibilities include preparing and implementing new product trade launches, assisting with customized promotional activities, identifying and recommending promotional opportunities, and ensuring adherence to company principles and policies.

To succeed in this role, you should have a Bachelor's Degree and 5+ years of experience in trade marketing and/or marketing with sales experience or strong functional skills and leadership capabilities. A good record of success in a customer-facing role, understanding customers and the selling process, is essential.

Requirements

  • Bachelor's Degree Graduate with 5+ years' experience in trade marketing and/or marketing with sales experience or exhibits strong functional skill and leadership capabilities.
  • Good record of success in a customer-facing role. Understands customers and the selling process.


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