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Product Marketing Leader

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Kasagi Labo Full time

We are seeking a dynamic Product Marketing Manager to lead the go-to-market strategy and growth initiatives for our innovative anime fan engagement platform. This role combines deep understanding of anime fan communities with product marketing expertise to drive platform adoption and engagement across mobile and web.

Key Responsibilities
  • Develop and execute comprehensive go-to-market plans for platform features and updates, ensuring alignment with product roadmap and market trends.
  • Create compelling value propositions and messaging frameworks that resonate with anime fans globally, leveraging industry knowledge and cultural insights.
  • Lead product positioning and narrative development across all marketing channels, including social media, content marketing, and influencer outreach.
  • Design and manage product launch campaigns, including timeline, deliverables, and success metrics, to drive user acquisition and retention.
Market Research & Analysis
  • Conduct regular market research to understand anime fan behaviors, preferences, and engagement patterns, analyzing data and providing actionable insights to inform product development and marketing strategies.
  • Monitor competitive landscape and identify market opportunities, staying up-to-date with industry trends and developments.
  • Gather and analyze user feedback to inform product positioning and marketing strategies, ensuring alignment with customer needs and expectations.
User Acquisition & Retention
  • Develop and optimize user acquisition strategies across multiple channels, leveraging data-driven approaches and testing different tactics to maximize ROI.
  • Partner with digital marketing teams to create effective paid and organic campaigns, driving user growth and engagement.
  • Identify and pursue strategic partnerships within the anime and entertainment ecosystem, expanding reach and influence.
Cross-functional Collaboration
  • Work closely with product teams to ensure marketing alignment with product roadmap, driving coordinated efforts and shared goals.
  • Partner with UX/UI teams to optimize user onboarding and engagement, enhancing overall user experience.
  • Collaborate with data analytics team to measure and optimize marketing initiatives, driving continuous improvement and ROI.