Product Marketing Leadership Role

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Manulife Full time

About the Opportunity

This senior role plays a pivotal part in the successful introduction and growth of new products, as well as existing product campaigns, targeting various segments including agents, banca, and customers. Key responsibilities include collaborating with cross-functional teams to develop and launch competitive products and campaigns, creating product training materials and collaterals, leading sales campaign initiatives, driving customer communication, and providing critical analysis on product performance.

Key Responsibilities

  • Closely work with diverse teams such as Product Development, Pricing, Actuarial, Legal, Compliance, Brand and Communications, Analytics, and Distribution to create and introduce innovative products and marketing campaigns.
  • Develop comprehensive product training propositions and materials to support product launches and ongoing sales efforts.
  • Lead the development and implementation of sales strategies for cross-selling and up-selling to existing customers.
  • Promote effective customer engagement through various communication channels regarding product-related matters.
  • Prepare insightful reports and analyses on product launches, campaigns, and key projects.
  • Provide assistance to distribution partners concerning product-related issues.
  • Oversee various customer-centric projects as needed.

What We're Looking For

  • University Degree in Marketing or related field.
  • A minimum of 5 years of experience in life insurance product marketing.
  • Demonstrated project management skills.
  • Strong communication and interpersonal abilities.
  • Capacity to thrive in a dynamic working environment.

Our Commitment to Your Career Growth

  • A competitive salary and benefits package.
  • A clear career path with opportunities for advancement and skill development.
  • Flexible work arrangements and a strong emphasis on work-life balance.
  • Professional growth and leadership opportunities.

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