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Marketing Strategy Director

3 weeks ago

Petaling Jaya, Selangor, Malaysia Allergan Full time
Key Responsibilities
  1. Marketing and Product Management
    • Lead and implement brand marketing strategy to achieve brand leadership within the framework of Business Unit's objectives. Contribute to setting annual sales targets and measuring plans to ensure results are on or above set annual budgets.
  2. Implementation, Coordination, and Monitoring
    • Ensure marketing plan is communicated to field force. Manage new product development program and existing business through close co-ordination with affiliate team and Regional/Area team.
  3. Budget Management
    • Manage Annual IMK Budget. Complete revisions during financial planning budgets with accurate documentation. Ensure A&P expenditure is accurate against forecast.
  4. Team Management
    • Design and implement strategically aligned goals that support product direction. Coordinate with Sales Managers to ensure marketing plan is communicated to Sales Team.