Marketing Operations Specialist

1 day ago


Subang Jaya, Selangor, Malaysia ZUS Coffee Full time
Job Overview

ZUS Coffee is seeking a skilled Marketing Operations Specialist to join our team. As a key member of our marketing department, you will be responsible for managing CRM activities to enhance customer experiences and optimize marketing strategies.

Key Responsibilities
  • Plan and execute personalized campaigns using CRM software such as HubSpot, Microsoft Dynamics 365, and Salesforce.
  • Execute day-to-day operations on dedicated CDP platforms, including segmentation, customer journeys, journey testing, and troubleshooting.
  • Utilize CDP capabilities to personalize customer experiences across different channels, implementing targeting strategies to deliver the right message to the right audience at the right time.
  • Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement, providing insights to optimize marketing strategies.
Requirements
  • A diploma or bachelor's degree in marketing, marketing communications, data science, business, or a related field.
  • 1-3 years of experience in marketing operations, CRM, or growth-related roles.
  • Fresh graduates are welcomed.
  • Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
  • High proficiency in Microsoft Excel and API knowledge (optional).
  • Able to work in a fast-paced and dynamic work environment, making hyper data-driven decisions.
Skills
  • HubSpot CRM
  • Microsoft Dynamics CRM
  • Application Programming Interface (API)


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