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Digital Retail Integration Specialist
1 week ago
The Omnichannel Manager at Royal Canin is responsible for developing and implementing a comprehensive omnichannel strategy that seamlessly integrates online and offline experiences. This includes driving O2O initiatives, translating market/shopper insights into business strategies, and identifying and addressing pain points in the pet owners' journey.
Key Responsibilities:- Omnichannel Program Development
- Develop and execute a program to connect online and offline experiences, ensuring a cohesive brand journey across retail stores, e-commerce, and digital platforms.
- Drive O2O initiatives such as Click-and-Collect, Loyalty Programs, and other revenue-generating activities.
- Translate market/shopper insights and analysis findings to identify consumer needs, trends, and opportunities to develop business strategies & tactical plans.
- Identify and address pain points in the pet owners' journey to improve overall experience.
- Lead the development of Omnichannel trade terms, including perfect digital store, and collaborate with sales and marketing teams to ensure smooth execution of omnichannel programs.
- Effectively coach and motivate sales associates and brick & mortar trade partners on Omnichannel business by working closely with Sales Managers.
- Map out end-to-end pet owner journeys and identify pain points across channels.
- Work with CRM Managers to leverage customer data for personalized experiences across touchpoints such as websites, social media, email marketing, and in-store experiences.
- Partner with Digital Marketing Managers to ensure campaigns translate into seamless omnichannel engagement (e.g., linking online promotions to in-store activations) and ensure consistent branding and messaging across all channels.
- Assist click & mortar to improve synergy between their physical stores, e-commerce, and digital engagement tools (e.g., live chat, virtual consultations).
- Ensure consistency in pricing, promotions, and customer service across all channels.
- Collaborate with internal and external stakeholders (e.g., marketing, sales, finance, supply, customer service, IT, agency partners) to ensure effective implementation of omnichannel initiatives.
- Analytics and Reporting
- Define and measure key performance indicators (KPIs) related to pet owners retention, conversion rates, and omnichannel performance.
- Track and analyze omnichannel performance data. Identify areas for improvements to optimize results.
- Periodical omnichannel performance reports to stakeholders.
- Stay updated on omnichannel trends and technologies to drive continuous innovation.
- Required Qualifications
- Proven experience in omnichannel marketing, shopper marketing, digital marketing, and/or e-commerce.
- Strong understanding of digital channels, retail landscape, and consumer behavior.
- Ability to analyze data, identify trends, and make data-driven decisions.
- Ability to manage multiple projects simultaneously, meet deadlines, and deliver results.
- Ability to identify problems, develop solutions, and implement strategies to address challenges.
- Experience working with consumer-packaged goods (CPG) brands is preferred.
- Computer literate, proficient in Microsoft Excel, PowerPoint, and Word.
- At least 3 years of trade marketing and marketing management experience.
- At least 2 years eCommerce/omnichannel/customer experience management required.
- Strong knowledge of O2O (Online-to-Offline), digital integration, and omnichannel technologies.
- Strong commercial and business acumen with good negotiation skills.
- An interest in pets/nutrition would be a plus.
- Possess valid driver's license. Willing to travel.