Trade Marketing Specialist
2 days ago
Job Description
Nestlé SA is a global leader in the food and beverage industry. We are seeking a Trade Marketing Executive to join our team and contribute to our success.
About the Role
This position involves developing category agendas for all trade channels to support long-term category growth and profitably increase market share based on shopper and customer requirements.
Key Responsibilities
- Generate compelling shopper stories to develop winning strategies for categories vs. competition in the channels.
- SUPPORT THE ICP PROCESS BY IDENTIFYING KEY OPPORTUNITIES (INCORPORATING UNDERSTANDING ON SHOPPERS, CATEGORY, CUSTOMER, COMPETITION, CHANNEL AND EXTERNAL ENVIRONMENT) & CONSOLIDATE THE TOTAL CATEGORY ICP.
- IMPLEMENT ACTIVITIES THAT DELIVER CATEGORY/ SUB CATEGORY GROWTH ACCORDING TO SET CATEGORY PROMOTION, PRICING STRATEGIES & GUIDELINE VIA THE MOR PLATFORM.
- EXECUTE OMNICHANNEL STRATEGY & PRIORITY CHANNELS FOR THE CATEGORY/ SUB CATEGORY AND WORK WITH CHANNEL MANAGERS TO RECOMMEND TAILORED CATEGORY CHANNEL PLANS IN LINE WITH OVERALL MARKET STRATEGY.
- DEVELOP BRIEFS TOGETHER WITH THE MARKETING TEAM AND WORK WITH SHOPPER ACTIVATION AND SPACE PLANNING TEAM TO ENSURE DELIVERY OF IN-STORE SOLUTIONS FOR FIELD SALES TO IMPLEMENT.
- ALIGN AND CONSOLIDATE TTS SPEND PLAN VS ACTUALS OF THE CATEGORY.
- MANAGE GAPS BETWEEN OBJECTIVES VS ACTUALS IN DRIVING SRM IMPLEMENTATION THAT FULFILLS RETAILER, SHOPPER AND CONSUMER EXPECTATIONS WITH THE SALES TEAM.
- PREPARE AND IMPLEMENT NEW PRODUCT TRADE LAUNCH BY PROVIDING LISTING MATERIALS/PLANOGAMS/DISTRIBUTION/ VISIBILITY TOUCHPOINTS TO THE SALES TEAM.
- ASSIST ON CUSTOMIZED PROMOTIONAL ACTIVITIES BASED ON SHOPPER UNDERSTANDING AND CURRENT MARKET KNOWLEDGE WITH THE SALES TEAM.
- IDENTIFY AND RECOMMEND PROMOTIONAL OPPORTUNITIES FOR NESTLÉ CATEGORIES AND BRANDS.
- ENSURE ADHERENCE TO ALL COMPANY PRINCIPLES AND POLICIES.
Requirements
We are looking for a bachelor's degree graduate with 5 years' experience in trade marketing and/or marketing with sales experience or exhibits strong functional skills and leadership capabilities.
What Will Make You Successful
- Bachelor's Degree Graduate with 5 years' experience in Trade Marketing and/or Marketing with Sales experience or exhibits strong functional skill and leadership capabilities.
- Good record of success in a customer-facing role. Understands customers and the selling process.
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