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Trade Marketing Expert

1 week ago

Subang Jaya, Selangor, Malaysia ZUS Coffee Full time
Job Description

ZUS Coffee is seeking a highly skilled Senior Trade Marketing Manager to join our team.

About the Role
  • We are looking for a seasoned professional with expertise in trade marketing strategy development, retail and channel management, promotions, and market analysis.

This role will be responsible for developing and implementing effective trade marketing strategies that drive sales growth, enhance product visibility, and build strong relationships with key retail partners.

Key ResponsibilitiesTrade Marketing Strategy
  1. Develop comprehensive trade marketing plans that align with business objectives and support overall growth.
  2. Work closely with the sales and marketing teams to ensure seamless execution of trade activities.
  3. Analyze market trends, competitive activity, and consumer insights to inform trade strategies.
Retail and Channel Management
  1. Build and maintain strong relationships with key retail partners, understanding their needs and designing programs to enhance product visibility and sales.
  2. Lead the development of in-store activations, including point-of-sale (POS) materials, product displays, and promotional campaigns.
Promotions and Trade Activation
  1. Plan and execute effective trade promotions and activations to drive successful product launches and seasonal campaigns.
  2. Monitor the execution of trade activities and assess their effectiveness in driving sales, adjusting as necessary.
RequirementsQualifications and Experiences
  • Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
  • 5-7 years of experience in trade marketing, preferably within the FMCG industry.
  • Proven track record of successful trade programs and promotions.
Skills and Abilities
  • Strong strategic thinking and problem-solving skills.
  • Excellent communication and negotiation skills.
  • Analytical mindset with the ability to interpret data and adjust strategies as needed.
About ZUS Coffee

ZUS Coffee is a leading coffee company dedicated to delivering high-quality products and exceptional customer experiences.