Digital Marketing Associate
1 day ago
As a Digital Marketing Associate, you'll play a vital role in driving business growth through effective digital marketing strategies. You'll be responsible for developing and implementing a comprehensive content strategy that resonates with our B2B audience and aligns with the company's business goals.
Key Responsibilities:
- Collaborate with the Growth team to develop a content strategy aligned with the company's business goals and target audience.
- Conduct market research to stay informed about industry trends, competitor activities, and customer needs.
- Produce engaging and informative B2B content, including news and press releases, social media content, email marketing content, infographics, product documentation, testimonials, and reviews.
- Translate complex concepts related to EdTech into compelling narratives.
- Develop an understanding of our B2B audience personas and tailor content to address their pain points, challenges, and needs.
- Work closely with cross-functional teams to ensure content aligns with overall business strategies.
- Collaborate with subject matter experts to gather insights and technical information for accurate content creation.
- Optimize content for search engines (SEO) to improve visibility and drive organic traffic.
Key Skills
- Proven experience in B2B content writing, particularly within the technology, skill development, or startup industry.
- A Bachelor's degree in Marketing, Communications, PR, or a related field.
- Exceptional writing and editing skills with attention to detail.
- Strong research and analytical skills to create insightful content.
- Familiarity with SEO best practices and content marketing trends.
- Able to work independently and collaboratively in a fast-paced environment.
- Excellent communication skills to interact with internal teams, subject matter experts, and external stakeholders.
- Proactive and innovative mindset to suggest new ideas and approaches.
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