Digital Performance Marketing Lead

4 days ago


Petaling Jaya, Selangor, Malaysia Independent Consultant Full time

Company Overview:

We are an Independent Consultant seeking experienced Performance Marketing Leads to drive digital media strategy, execution, and performance optimization across Asia.

The engagement will be for 12 months, following a hybrid work model with a 50% work-from-office arrangement.

This role is critical in managing digital marketing investments, optimizing ad performance, and ensuring efficient media execution across ad platforms such as Meta, TikTok, and Google.

Key Responsibilities:

  1. Develop and execute digital media campaigns across Southeast Asia or North Asia, ensuring alignment with performance marketing KPIs, including ROAS, audience reach, and conversion rates.
  2. Oversee digital ad buying and optimization, ensuring budgets are allocated efficiently to maximize performance.
  3. Manage relationships with key digital platforms, including Meta, TikTok, and Google, to drive innovation and execute test-and-learn initiatives.
  4. Collaborate with media agencies to refine campaign strategies and ensure effective execution.
  5. Analyze real-time campaign data to make informed decisions on bid strategies, audience segmentation, and ad placements.
  6. Troubleshoot underperforming campaigns, working closely with media agencies and platform partners to implement improvements.
  7. Advise internal teams on best practices for audience targeting, media optimization, and performance tracking.
  8. Provide insights and recommendations based on campaign performance data to refine digital media strategy.


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