Digital Performance Marketing Lead
4 days ago
Company Overview:
We are an Independent Consultant seeking experienced Performance Marketing Leads to drive digital media strategy, execution, and performance optimization across Asia.
The engagement will be for 12 months, following a hybrid work model with a 50% work-from-office arrangement.
This role is critical in managing digital marketing investments, optimizing ad performance, and ensuring efficient media execution across ad platforms such as Meta, TikTok, and Google.
Key Responsibilities:
- Develop and execute digital media campaigns across Southeast Asia or North Asia, ensuring alignment with performance marketing KPIs, including ROAS, audience reach, and conversion rates.
- Oversee digital ad buying and optimization, ensuring budgets are allocated efficiently to maximize performance.
- Manage relationships with key digital platforms, including Meta, TikTok, and Google, to drive innovation and execute test-and-learn initiatives.
- Collaborate with media agencies to refine campaign strategies and ensure effective execution.
- Analyze real-time campaign data to make informed decisions on bid strategies, audience segmentation, and ad placements.
- Troubleshoot underperforming campaigns, working closely with media agencies and platform partners to implement improvements.
- Advise internal teams on best practices for audience targeting, media optimization, and performance tracking.
- Provide insights and recommendations based on campaign performance data to refine digital media strategy.
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