Digital Marketing Strategist
2 days ago
FITB PLT is seeking a Digital Marketing Strategist to develop and execute digital marketing plans that boost brand awareness and drive website traffic.
Key Responsibilities:
- Develop and implement digital marketing strategies to enhance brand visibility and increase lead generation.
- Analyze and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media.
- Create and execute SEO strategies to improve search engine rankings and website traffic.
- Grow and manage social media channels, including Facebook, Twitter, LinkedIn, TikTok, and Instagram.
- Design and execute email marketing campaigns to drive engagement and conversions.
- Develop and execute content marketing strategies, including blog posts, infographics, and videos.
- Monitor and analyze digital marketing performance, providing insights on website traffic, conversion rates, and ROI.
Requirements:
- Diploma or Bachelor's degree in Marketing, Communications, or a related field.
- A minimum of 1 year of experience in digital marketing is required, with 2 years preferred.
- Strong understanding of SEO, PPC, social media, email marketing, and content marketing.
- Hands-on experience managing Google Ads, Bing Ads, and social media advertising.
- Proven track record of executing SEO strategies to improve website visibility.
- Experience managing and growing social media accounts across multiple platforms.
- Ability to create and optimize email marketing campaigns for engagement and conversions.
- Analytical mindset with experience in tracking and reporting digital marketing performance.
- Excellent communication and collaboration skills.
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