Digital Marketing Strategist

2 days ago


Johor Bahru, Johor, Malaysia FITB PLT Full time

FITB PLT is seeking a Digital Marketing Strategist to develop and execute digital marketing plans that boost brand awareness and drive website traffic.

Key Responsibilities:

  • Develop and implement digital marketing strategies to enhance brand visibility and increase lead generation.
  • Analyze and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media.
  • Create and execute SEO strategies to improve search engine rankings and website traffic.
  • Grow and manage social media channels, including Facebook, Twitter, LinkedIn, TikTok, and Instagram.
  • Design and execute email marketing campaigns to drive engagement and conversions.
  • Develop and execute content marketing strategies, including blog posts, infographics, and videos.
  • Monitor and analyze digital marketing performance, providing insights on website traffic, conversion rates, and ROI.

Requirements:

  • Diploma or Bachelor's degree in Marketing, Communications, or a related field.
  • A minimum of 1 year of experience in digital marketing is required, with 2 years preferred.
  • Strong understanding of SEO, PPC, social media, email marketing, and content marketing.
  • Hands-on experience managing Google Ads, Bing Ads, and social media advertising.
  • Proven track record of executing SEO strategies to improve website visibility.
  • Experience managing and growing social media accounts across multiple platforms.
  • Ability to create and optimize email marketing campaigns for engagement and conversions.
  • Analytical mindset with experience in tracking and reporting digital marketing performance.
  • Excellent communication and collaboration skills.


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