Customer Relationship Management Specialist

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Popular Book Company Full time

As a Customer Relationship Management Specialist at Popular Book Company, you will play a critical role in shaping our CRM strategy and executing loyalty programs that drive business growth.

The successful candidate will possess a strong marketing background, with experience in managing customer databases, data analysis, and email marketing platforms. Fluency in English, Bahasa Melayu, and Mandarin is essential for this role.

In this executive marketing position, you will collaborate with internal departments to ensure program success and participate in planning tie-ups with external partners to boost POP Card recruitment.

Key Responsibilities:
  1. Develop and execute CRM strategy
  2. Design and implement loyalty programs
  3. Analyze CRM performance and campaign results
  4. Implement anti-attrition strategies
  5. Collaborate with internal teams to meet project deadlines
Requirements:
  1. Strong background in marketing or related disciplines
  2. Fresh graduates welcome to apply
  3. Ability to analyze data and create reports
  4. Experience in customer database management an asset
  5. Fluent in English, Bahasa Melayu, and Mandarin


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