Brand Visibility Specialist

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Pentavite Malaysia Sdn Bhd Full time

We are looking for a skilled Brand Visibility Specialist to join our marketing team at Pentavite Malaysia Sdn Bhd. In this role, you will be responsible for developing and implementing trade marketing strategies that enhance brand visibility and performance.

Key Responsibilities:
  • Develop and Execute Trade Marketing Strategies: Create comprehensive trade marketing plans that drive business growth and improve brand visibility.
  • In-Store Promotions and Displays: Plan and execute effective in-store promotions and product displays that engage customers and increase sales.
  • Licensing and Outlet Partnerships: Foster strong relationships with licensing and outlet teams to ensure brand consistency and adherence to promotional guidelines.
  • Sell-Out Initiatives: Develop and implement winning in-store activities to drive sell-out and meet sales targets.
  • Marketing Materials and Design: Collaborate with designers and creative teams to produce high-quality marketing materials that support trade marketing efforts.
  • Outlet Improvement and Go-To-Market Plans: Work with the operation team to identify opportunities for improvement and implement go-to-market plans that boost brand presence and sales.
  • Branding and Display Concepts: Collaborate with the brand marketing team to develop impactful branding materials and display concepts for retail stores and outlet activations.
  • Cross-Functional Collaboration: Work with internal teams to develop and execute related marketing campaigns that drive business results.
  • Product and Merchandise Guides: Develop and maintain product and merchandise guides or planograms for in-store displays to ensure consistent brand presentation.
  • Data Analysis and Insights: Analyze sales data and market trends to optimize trade marketing activities and improve business outcomes.
Requirements:
  • Diploma/Degree in Marketing/Business/related studies with at least 2 years' experience in a similar role in marketing, advertising, or digital communications.
  • Ability in data analysis and market research.
  • Excellent communication and problem-solving skills.
  • Self-starter, self-motivated, and passionate about marketing.
  • Detail-oriented, open-minded, and have consistent follow-through.
  • Excellent verbal and written communication skills in Chinese, English, and BM.
  • Willingness to work within a fast-paced environment and travel for work as required.


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