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Senior Digital Marketing Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Bitunix Innovation Limited Full time

About Our Culture

At Bitunix Innovation Limited, we value creativity, innovation, and teamwork.

Job Requirements

We are looking for a highly motivated and experienced Digital Marketing Manager to join our team.

The ideal candidate will have a strong background in digital marketing, a proven track record of success, and excellent communication and project management skills.

Main Responsibilities

  • Develop and execute data-driven digital marketing strategies to increase brand awareness, user acquisition, and retention.
  • Manage and optimize all digital marketing channels, including SEO & ASO for organic growth, performance marketing, and programmatic advertising.
  • Plan, execute, and analyze paid performance campaigns across multiple platforms, ensuring cost-efficient user acquisition and retention.
  • Leverage programmatic advertising platforms (Google Display & Video 360, The Trade Desk, etc.) to automate bidding and maximize reach.
  • Run Reddit and Telegram Ads to engage crypto-native audiences and drive community growth.
  • Utilize data-driven insights to track campaign performance, measure ROI, and optimize marketing efforts.
  • Implement growth hacking strategies to scale acquisition, engagement, and reactivation campaigns.
  • Develop and execute go-to-market strategies for new features, trading products, and promotions.
  • Monitor and analyze competitor strategies to stay ahead of market trends and refine Bitunix's digital marketing efforts.
  • Manage community engagement and brand reputation, including Reddit, Twitter, Telegram, Discord, and YouTube.
  • Ensure all campaigns comply with crypto advertising policies and local regulations.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in digital marketing, growth marketing, or performance marketing, preferably in crypto, fintech, or tech industries.
  • Strong expertise in SEO, SEM, PPC, ASO, and programmatic advertising.
  • Hands-on experience with programmatic advertising (Google Display & Video 360, The Trade Desk, etc.).
  • Strong analytical skills with experience using Google Analytics, Appsflyer, or similar tracking tools.
  • Experience in acquisition funnels, customer journey mapping, and retention strategies.
  • Crypto trading, blockchain, and DeFi knowledge is a big plus.
  • Self-starter with the ability to thrive in a fast-paced, high-growth startup environment.
  • Excellent communication and project management skills.
  • Fluency in English is required; additional languages such as Mandarin, Arabic, or Spanish are a plus.