Brand Marketing Lead
3 days ago
The Arnott's Group is a leading manufacturer of biscuits and other baked goods. We are seeking an experienced Brand Marketing Lead to join our team in Kuala Lumpur, Malaysia.
In this role, you will be responsible for developing and executing marketing strategies to drive growth and brand awareness across various product categories. You will work closely with cross-functional teams, including commercial, sales, and R&D, to ensure that marketing plans are aligned with business objectives and brand vision.
Key Responsibilities:
- Develop and implement marketing strategies to drive category growth and brand awareness
- Collaborate with commercial teams to ensure marketing plans are aligned with business objectives
- Lead and manage cross-functional teams to execute marketing campaigns and initiatives
- Monitor and analyze market trends, consumer behaviors, and competitor activities
To succeed in this role, you will need:
- A Bachelor's degree in Marketing or related discipline
- Minimum 3 years of progressive experience in FMCG marketing, preferably in the food industry
- Strong marketing knowledge, including media planning, trade marketing, and sales
- Ability to work effectively with commercial and technical collaborators
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