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Online Retail Specialist

1 week ago

Petaling Jaya, Selangor, Malaysia The HEINEKEN Company Full time

About The HEINEKEN Company

We are a global brewer committed to delivering exceptional consumer experiences. Our vision is to be the best performing company in our industry, and we're looking for talented individuals like you to help us achieve this goal.

As an E-Commerce Marketing Manager, you will play a key role in driving our digital marketing activities for eB2B and eB2C. You will be responsible for developing and executing strategies that drive sales growth, improve customer engagement, and increase brand awareness.

Job Description

The E-Commerce Marketing Manager will be responsible for:

  1. Developing and implementing digital marketing campaigns across multiple channels, including social media, email, and search engine marketing.
  2. Analyzing campaign performance using data analytics tools and providing insights to inform future marketing initiatives.
  3. Collaborating with cross-functional teams, including brand, media, and CRM, to ensure seamless execution of marketing campaigns.
  4. Maintaining up-to-date knowledge of industry trends and best practices in digital marketing.

Requirements

  1. Bachelor's degree in Marketing or a related field.
  2. At least 5 years of experience in a similar role, preferably with experience in Online Retail or the FMCG industry.
  3. Solid understanding of digital marketing principles, including SEO, SEM, and social media marketing.
  4. Strong analytical skills, coupled with excellent communication and project management skills.
  5. Proven track record of creating and executing successful digital marketing campaigns.