Strategic Marketing Leader
2 weeks ago
At BLWN, we're seeking a seasoned Sr. Strategist to spearhead impactful marketing strategies from concept to execution.
About the Role- The ideal candidate will drive business growth by shaping brand narratives, developing go-to-market strategies, and crafting compelling creative proposals for client pitches.
This senior role requires strong storytelling and presentation skills, with the ability to craft compelling narratives and translate data and insights into actionable marketing plans.
Key Responsibilities- Pitch & Proposal Development:
- Lead strategy development for new business pitches, crafting compelling proposals that align with client objectives.
- Conduct market and competitor analysis to inform pitch strategies.
- Collaborate with creative, digital, and account teams to develop strategic storytelling and presentation materials.
- Develop and refine brand strategies, including brand positioning, messaging frameworks, and tone of voice.
- Conduct brand audits, market research, and consumer insights analysis to identify opportunities.
- Create brand playbooks and guidelines for consistent execution across touchpoints.
- Develop comprehensive go-to-market (GTM) plans, outlining marketing channels, campaign roadmaps, and execution strategies.
- Collaborate with media, creative, and digital teams to ensure GTM strategies are actionable and effective.
- Provide strategic direction on content, messaging, and distribution tactics.
- Write and edit strategic content for various marketing materials, including pitch decks, websites, social media, digital ads, case studies, and other brand collaterals.
- Ensure all content aligns with brand strategy and target audience insights.
- Develop messaging frameworks for multi-channel campaigns.
- Lead video marketing strategies, ensuring alignment with brand goals and storytelling principles.
- Create video storyboards, scripting outlines, and production briefs for content such as brand videos, social media campaigns, and corporate films.
- Work closely with video producers, directors, and creative teams to oversee production, ensuring high-quality output.
- Manage timelines, budgets, and deliverables for video projects, ensuring seamless execution from concept to final delivery.
We're looking for a collaborative and innovative professional who can drive business growth and shape brand narratives.
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