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Online Sales Optimization Expert

2 weeks ago

Subang Jaya, Selangor, Malaysia MEDICOS Full time
Key Responsibilities
  • Ad Buying, Performance Marketing:
    • Plan, execute, and optimize META Ads to maximize conversions and ROAS.
    • Analyze performance data from Shopify, Google Analytics, and ad platforms to refine strategies.
    • Support advertising video production by proposing content ideas based on data dashboard.
  • E-Commerce & Shopify Management:
    • Oversee brand online store, ensuring efficient ad spend and sales growth.
    • Plan and execute monthly promo activities across the full-stack of digital marketing channels (META, Shopify website, Email Marketing).
    • Track digital health metrics (ad spend, conversion rates, and customer behavior) using Shopify analytics and Google Analytics.
    • Present monthly performance reports on MEDICOS Online Store & META Ads to the management team.
    • Explore new channels (WhatsApp, TikTok conversion) and automation tools to improve acquisition and retention.
    • Support expansion into SEA markets through market research and digital strategy.
    • Be curious and stay updated with digital marketing trends, tools, and algorithm changes, advising on new opportunities.