Assistant Brand Manager

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Ouji (Part of WL Centralin Group) Full time

Ouji (Part of WL Centralin Group) invites applications for the position of Assistant Brand Manager - Retail. As a key member of our commercial development team, you will be responsible for driving sales growth through effective in-store promotions, strategic marketing initiatives, and category management.

Key Responsibilities:
  • Develop and implement trade marketing strategies to enhance brand presence across offline retail channels.
  • Collaborate with sales teams to design and execute effective in-store promotions, merchandising plans, and point-of-sale (POS) materials.
  • Monitor and analyze the effectiveness of trade marketing activities and propose improvements to optimize ROI.
Retail Category Management:
  • Plan and oversee retail marketing campaigns, product launches, and promotional events to drive footfall and sales.
  • Coordinate with cross-functional teams, including sales and supply chain, to ensure seamless execution.
Business Analysis:
  • Analyze market trends, consumer behavior, and competitor activities to provide actionable insights for trade marketing initiatives.
  • Develop reports and presentations to support strategic decision-making.
Team Collaboration:
  • Work closely with internal teams such as Sales, Brand Marketing, and Supply Chain to align trade marketing efforts with overall business objectives.
  • Build strong relationships with retail partners to enhance in-store visibility and promotional support.
Requirements:
  • Bachelor's Degree in Marketing, Business, or a related field.
  • 3-4 years of experience in a similar marketing role, with a strong focus on trade marketing and offline retail channels.
  • Experience in the FMCG industry is highly preferred.
  • Strong analytical skills with the ability to interpret data and translate it into actionable plans.
  • Excellent communication, negotiation, and project management skills.
  • Proficiency in MS Office, especially Excel and PowerPoint.
  • Ability to work in a fast-paced environment with tight deadlines.


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