Assistant Brand Manager
1 week ago
Ouji (Part of WL Centralin Group) invites applications for the position of Assistant Brand Manager - Retail. As a key member of our commercial development team, you will be responsible for driving sales growth through effective in-store promotions, strategic marketing initiatives, and category management.
Key Responsibilities:- Develop and implement trade marketing strategies to enhance brand presence across offline retail channels.
- Collaborate with sales teams to design and execute effective in-store promotions, merchandising plans, and point-of-sale (POS) materials.
- Monitor and analyze the effectiveness of trade marketing activities and propose improvements to optimize ROI.
- Plan and oversee retail marketing campaigns, product launches, and promotional events to drive footfall and sales.
- Coordinate with cross-functional teams, including sales and supply chain, to ensure seamless execution.
- Analyze market trends, consumer behavior, and competitor activities to provide actionable insights for trade marketing initiatives.
- Develop reports and presentations to support strategic decision-making.
- Work closely with internal teams such as Sales, Brand Marketing, and Supply Chain to align trade marketing efforts with overall business objectives.
- Build strong relationships with retail partners to enhance in-store visibility and promotional support.
- Bachelor's Degree in Marketing, Business, or a related field.
- 3-4 years of experience in a similar marketing role, with a strong focus on trade marketing and offline retail channels.
- Experience in the FMCG industry is highly preferred.
- Strong analytical skills with the ability to interpret data and translate it into actionable plans.
- Excellent communication, negotiation, and project management skills.
- Proficiency in MS Office, especially Excel and PowerPoint.
- Ability to work in a fast-paced environment with tight deadlines.
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