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Customer Behaviour Analyst Lead
3 weeks ago
Credable Group's innovative Digital Banking Platform is empowering emerging market partners to launch financial products with ease, seamlessly integrating them into digital channels used by their customers.
- Expanding access to financial services for over 500 million people
- Becoming the go-to source of trusted data in emerging markets
We are seeking a Behavioural Scientist to drive the exploration of customer behaviour, decision-making patterns, and psychological responses to messaging, content, and product interactions.
Main Responsibilities- Analyse customer behaviour, engagement patterns, and decision-making processes through qualitative and quantitative research
- Design experiments to test user responses to different messaging, content formats, and product interactions using behavioural science principles and psychometric models
- Implement A/B tests, behavioural interventions, and nudging strategies to improve customer engagement and response rates
- Use statistical analysis, machine learning, and advanced modelling to predict customer responses
- Collaborate with marketing, product, and UX teams to refine messaging, optimise content delivery, and improve user experience based on behavioural insights
- Enhance customer decision-making frameworks using psychological theories and cognitive biases
- Evaluate and measure the impact of interventions using key behavioural and business performance metrics
- Create and maintain data-driven reports, dashboards, and behavioural insights presentations for stakeholders
- Stay up to date with the latest research in behavioural science, consumer psychology, and experimental design
- Work closely with data teams to integrate behavioural insights into predictive models and customer segmentation strategies
Required
- Strong background in behavioural science, psychology, or psychometrics, with a focus on customer behaviour analysis
- Proven experience conducting qualitative and quantitative research, including survey design, interviews, and focus groups
- Expertise in experimental design, A/B testing, and behavioural interventions to assess customer engagement and response rates
- Proficiency in statistical analysis and data modelling, using tools such as R, Python, or SQL
- Ability to apply cognitive psychology and behavioural economics principles to real-world business challenges
- Hands-on experience working with large datasets, drawing insights to inform strategic decisions
- Strong analytical and critical thinking skills, with the ability to translate behavioural data into actionable recommendations
- Experience collaborating with product, UX, marketing, and data teams to implement behavioural insights
- Excellent communication skills, with the ability to present complex findings in a clear and impactful manner
Preferred
- Advanced degree (Master's or PhD) in Behavioural Science, Psychology, Cognitive Science, Data Science, or a related field.
- Experience working in fintech, e-commerce, or digital platforms, focusing on customer engagement and decision-making
- Familiarity with machine learning techniques and predictive analytics to model user behaviour
- Hands-on experience with behavioural data visualisation tools and dashboard creation
- Knowledge of neuropsychology, cognitive bias theory, or consumer psychology research methodologies
- Experience conducting cross-cultural behavioural research to understand global user behaviour differences
- Understanding of regulatory and ethical considerations in behavioural experimentation and psychometric assessments
We value diversity and welcome applicants from various backgrounds.