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Customer Behaviour Analyst Lead

3 weeks ago


Batu Pahat, Johor, Malaysia Credable Group Full time

Credable Group's innovative Digital Banking Platform is empowering emerging market partners to launch financial products with ease, seamlessly integrating them into digital channels used by their customers.

  • Expanding access to financial services for over 500 million people
  • Becoming the go-to source of trusted data in emerging markets
About the Job

We are seeking a Behavioural Scientist to drive the exploration of customer behaviour, decision-making patterns, and psychological responses to messaging, content, and product interactions.

Main Responsibilities
  • Analyse customer behaviour, engagement patterns, and decision-making processes through qualitative and quantitative research
  • Design experiments to test user responses to different messaging, content formats, and product interactions using behavioural science principles and psychometric models
  • Implement A/B tests, behavioural interventions, and nudging strategies to improve customer engagement and response rates
  • Use statistical analysis, machine learning, and advanced modelling to predict customer responses
  • Collaborate with marketing, product, and UX teams to refine messaging, optimise content delivery, and improve user experience based on behavioural insights
  • Enhance customer decision-making frameworks using psychological theories and cognitive biases
  • Evaluate and measure the impact of interventions using key behavioural and business performance metrics
  • Create and maintain data-driven reports, dashboards, and behavioural insights presentations for stakeholders
  • Stay up to date with the latest research in behavioural science, consumer psychology, and experimental design
  • Work closely with data teams to integrate behavioural insights into predictive models and customer segmentation strategies
Requirements

Required

  • Strong background in behavioural science, psychology, or psychometrics, with a focus on customer behaviour analysis
  • Proven experience conducting qualitative and quantitative research, including survey design, interviews, and focus groups
  • Expertise in experimental design, A/B testing, and behavioural interventions to assess customer engagement and response rates
  • Proficiency in statistical analysis and data modelling, using tools such as R, Python, or SQL
  • Ability to apply cognitive psychology and behavioural economics principles to real-world business challenges
  • Hands-on experience working with large datasets, drawing insights to inform strategic decisions
  • Strong analytical and critical thinking skills, with the ability to translate behavioural data into actionable recommendations
  • Experience collaborating with product, UX, marketing, and data teams to implement behavioural insights
  • Excellent communication skills, with the ability to present complex findings in a clear and impactful manner

Preferred

  • Advanced degree (Master's or PhD) in Behavioural Science, Psychology, Cognitive Science, Data Science, or a related field.
  • Experience working in fintech, e-commerce, or digital platforms, focusing on customer engagement and decision-making
  • Familiarity with machine learning techniques and predictive analytics to model user behaviour
  • Hands-on experience with behavioural data visualisation tools and dashboard creation
  • Knowledge of neuropsychology, cognitive bias theory, or consumer psychology research methodologies
  • Experience conducting cross-cultural behavioural research to understand global user behaviour differences
  • Understanding of regulatory and ethical considerations in behavioural experimentation and psychometric assessments

We value diversity and welcome applicants from various backgrounds.