Programmatic Media Specialist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Dentsu Aegis Network Full time

About Dentsu Aegis Network

We are a leading global media and digital marketing communications agency network. Our extensive range of services enables clients to build powerful connections with the ever-changing media landscape.

Our companies operate in over 145 countries, serving local, national and international clients from over 30 locations worldwide. With diverse expertise spanning strategic planning, creative development, media execution, performance marketing, content and social media, data analytics, and brand and business consulting services, we deliver winning integrated communications solutions for our clients.

About Our Media Services

We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment – media.

Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands. We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes.

The Role

We are seeking a highly motivated and experienced Programmatic Media Specialist to join our team in Kuala Lumpur. This is an exciting opportunity for individuals who are passionate about building client relationships and driving growth through innovative programmatic strategies and solutions.

  • Act as a partner to Clients in the design, launch & overall management, and optimisation of programmatic campaigns with a focus on accuracy, growth & innovation.
  • Develop strategy-driven programmatic media & engagement plans for key prospects, clients & other sister agencies in your portfolio.
  • Collaborate with agency teams, programmatic partners & publishers to source, evaluate & implement quality media proposals for our clients.
  • Strong analytical thinking, problem solving & an understanding of in contextual advertising, brand safety, ad tech ecosystem & KPIs (metrics)
  • Research, vet & test new solutions, formats & ad tech from partners to refine our programmatic stack & offering that drives higher performance for our clients.
  • Maintain industry expertise in order to provide insightful, fresh ideas & optimisations.
  • Create case study and submit innovative work for industry awards.
  • Delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology.
  • Communicates and manages relationships with internal and external clients.
  • Ensures all campaigns are trafficked in compliance with established data taxonomies.
  • Provides subject matter expertise in at least one connected tech stack (i.e. Google).
  • Deploys site side tracking across multiple tag management solutions.

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