Data-Driven Marketing Strategist

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia iFAST Full time

At iFAST, we are seeking a data-driven and strategic Marketing Executive to optimize our marketing funnel, enhance customer acquisition and retention, and scale marketing initiatives. As a key member of our team, you will thrive in a dynamic environment, have a deep understanding of the customer lifecycle, and excel in data analysis.

Job Responsibilities:
  • Plan and Execute Performance Marketing Campaigns
  • Lead Marketing Automation Efforts
  • Track, Analyze, and Optimize Campaign Performance
  • Explore New Growth Opportunities
  • Generate Reports to Track Key Marketing Results

Requirements:

  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
  • 1-3 years of experience in marketing or a similar role, preferably in the financial or investment sector.
  • Strong analytical skills with the ability to interpret data and provide actionable recommendations.
  • Hands-on experience with marketing tools such as Google Analytics, email marketing platforms.
  • Basic knowledge of conversion rate optimization (CRO) and A/B testing principles.
  • Growth mindset with a strong willingness to learn and adapt in a fast-paced environment.
  • Proactive and a quick learner who can quickly grasp new tools, technologies, and strategies.
  • Excellent collaboration and communication skills to work effectively with cross-functional teams.
  • Passion for the financial industry and an interest in investment products is a plus.


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