Marketing and Innovation Specialist

16 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia Industry Platform Full time
Job Overview

We are seeking a highly skilled B2B Marketing Officer to join our team at Industry Platform. As a key member of our marketing department, you will be responsible for executing effective B2B marketing strategies that drive business growth in the Southeast Asia region.

The ideal candidate will have a strong background in lead generation, content creation, and campaign management. You will work closely with our Head of Marketing to develop and implement marketing initiatives that align with our company's goals and objectives.

This is an exciting opportunity to join a dynamic team and contribute to our mission of fostering growth through innovation and technology.

Key Responsibilities:
  1. B2B Marketing Strategy: Assist in developing and implementing effective B2B marketing strategies that align with the company's goals and objectives.
  2. Lead Generation: Strategise and execute targeted marketing efforts to drive qualified leads for the sales team through relevant marketing platforms.
  3. Content Marketing: Create compelling content such as articles, social media updates, newsletters, and thought leadership pieces to engage the target audience and build brand authority.
  4. Social Media Management: Manage the company's social media accounts, creating and curating content to drive engagement and brand visibility.
  5. Campaign Management: Collaborate with the marketing team to create and manage multi-channel marketing campaigns, ensuring seamless execution and monitoring performance.
  6. Data Analysis: Analyse campaign performance and extract actionable insights to optimise future marketing strategies and ROI.
  7. Event Support: Assist in the planning and execution of promotional activities, such as webinars, events, and conferences, to enhance brand awareness and lead generation.
  8. Collaboration: Work cross-functionally with the sales and product development teams to ensure alignment of marketing initiatives and business objectives.
  9. Market Research: Conduct market research to understand industry trends, target audiences, and competitors, and apply insights to improve marketing efforts.

Requirements:
  1. Experience: 2-3 years of experience in B2B marketing or related roles, with a focus on lead generation, content creation, and campaign management.
  2. Skills: Proficiency in email marketing, social media platforms, and content management.
  3. Excellent Communication Skills: Experience in creating marketing collaterals and ability to tap into current trends.
  4. Basic Understanding of SEO: Familiarity with digital marketing strategies, including on-page optimisation and SEO-friendly content creation.
  5. Website Management: Ability to update and assist in maintaining the company's website.
  6. Analytical Mindset: Ability to analyse campaign data and make data-driven decisions.
  7. Familiarity with Tools: Basic design tools like Canva and analytical tools like Google Analytics.
  8. Adaptability and Innovation: Willingness to experiment, learn, and try new approaches to advance personal growth and contribute to the company's marketing goals.

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