Global Marketing Strategist

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Anta Southeast Asia Full time

At Anta Southeast Asia, we're on a mission to unlock the potential of sports enthusiasts in our region. We're seeking a seasoned marketing professional to join our team as Malaysia Brand Marketing Manager.

Company Overview

Anta Sports Products Limited is a leading global sportswear company with a rich history dating back to 1991. Our brand portfolio includes ANTA, FILA, DESCENTE, KOLON SPORT, and MAIA ACTIVE, among others.

Job Description

The successful candidate will be responsible for developing and implementing branding strategies to achieve marketing and sales objectives. Key responsibilities include:

  • Developing integrated marketing plans for Malaysia and Southeast Asia
  • Managing branding functions, including strategy formulation, collateral management, database management, social media, website updates, and events organization
  • Closely communicating with regional office and China HQ product teams to drive creative projects
  • Updating company's standard marketing materials based on strategic direction and multi-brand positioning
  • Coordinating planning and execution of product POP, videography, social media, and post-production activities
  • Planning and executing creative visual programs, including offline branding activities and online campaigns
  • Surveying competitors and market trends to develop effective action plans
Required Skills and Qualifications

We're looking for a highly skilled professional with:

  • Bachelor's Degree in Marketing, Advertising, or equivalent
  • Minimum 5 years experience in branding marketing or product strategy industry
  • Experience in sports retail is an added advantage
  • Excellent time management, communication, logical-thinking, decision-making, presentation, and organizational skills
  • Able to work in a fast-paced environment and collaborate with cross-functional teams
  • High proficiency in English; ability in Mandarin is a plus for liaison with counterparts in China headquarters


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