Campaign Coordinator

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Lewis PR Full time
About Lewis PR

We are a global marketing agency that has grown from a start-up to a multinational company in just over two decades. Our success is due to a combination of factors: talented people delivering award-winning campaigns, expanding client relationships into new markets or services, and making strategic acquisitions. Lewis PR has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, and Global Digital Excellence.

At the heart of the business is the Lewis PR Foundation (LPRF), a non-profit charitable entity funded by Lewis PR. The LPRF makes grants to support individuals undertaking charitable activities and charitable organizations in achieving their goals. The LPRF plays a constructive role in promoting social, cultural, economic, and environmental innovation that benefits society. In recent years, the LPRF has granted significant amounts to local causes. Community charities are championed by Lewis PR's employees, who volunteer their time and skills to provide marketing and comms support to maximize the grants' effectiveness.

Purpose of the Role

The Public Relations Specialist role will be based in our Malaysia office to work on Hong Kong clients. This is a PR-focused role that also provides administrative support to the wider Account Servicing team. The role requires the ability to handle a number of tasks and projects simultaneously, working to deadlines and proactively pursuing activity. The Public Relations Specialist will develop a clear understanding of the team's requirements and objectives, be proactive in attitude, and be supportive to the team at all times.

Key Responsibilities

Client Management

  • Assists the team with the management of client accounts and projects, helping to establish Lewis PR as an invaluable long-term partner for marketing and communications services.
  • Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements.
  • Supports the new business process by providing research and coordination.
  • Assists with the coordination of press tours, events, and review programmes.

Media Relations

  • Understands and avidly follows the news agenda, positioning clients and products within context.
  • Researches and identifies appropriate journalists, bloggers, and analysts on an ongoing basis.
  • Develops media and blogger relationships for self and on behalf of the team.
  • Monitors relevant news sources and alerts the team to relevant breaking news opportunities.
  • Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members.
  • Organises and coordinates media interviews and press briefings.

Content

  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders, and boilerplates.
  • Creates press materials and compelling content for both traditional and digital media.
  • Creates valuable and insightful briefing sheets to assist clients with their press communications.
  • Develops and shares knowledge around how to find a good news angle or hook.
  • Focuses on improving writing ability, adapting and refining style to suit the needs of the client.

Digital / Social Media

  • Uses social media platforms to expand own network, develop media relationships, and positively impact client results.
  • Provides social media insight as well as execution and management of related digital activity.

Team Working and Development

  • Ensures personal and deliverable client objectives are met on an ongoing basis.
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties.
  • Escalates general new business requests to appropriate team members.
  • Works closely with line manager to maximize own strengths, improve weaknesses, and support individual and team career development.
  • Regularly attends Lewis PR training sessions and daily press briefings to enhance skills and develop knowledge.

Reporting and Analysis

  • Tracks and reports on media activity, including coverage reports, press clippings, and online media engagement, showing progress using metrics.
  • Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director.
  • Communicates account performance internally at account reviews.
  • Provides reports to the Campaign Director or senior management team on request.

General

  • Supports the Account Servicing team on ad hoc initiatives and projects.
  • Takes a proactive role in promoting the Lewis PR brand, its work, identity, and values.
  • Supports the HR/talent team by promoting both internal and external opportunities at Lewis PR across social media and via the referral scheme.
  • Contributes and supports the continuous improvement of systems, practices, and policies.

About You

  • A communications or marketing-related degree (or equivalent).
  • Ideally, experience working in a PR, marketing, or digital communications environment.
  • Fluent in written and spoken Cantonese.
  • Attention to detail.
  • Proven written ability in English and local languages.
  • Creative thinking.
  • Confident presentation skills.
  • Keen interest in the media: print and broadcast.
  • Calmness under pressure and ability to achieve tight deadlines.
  • Clear interest in current affairs and news agenda.

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

Lewis PR is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that Lewis PR is a place where everyone can thrive.

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