Content Creation Specialist

3 days ago


Petaling Jaya, Selangor, Malaysia AYP HR Group Sdn Full time

AYP HR Group Sdn is a forward-thinking organization redefining HR Tech in APAC.

About the Job

We are seeking a skilled SEO Content Specialist to support our content creation and social media management efforts.

This role is ideal for fresh graduates or candidates with up to 2 years of experience who are passionate about creating engaging content, be it in writing, visual or video.

The successful candidate will have the opportunity to create impactful content, optimize for SEO best practices, and engage with audiences across multiple platforms.

Key Responsibilities:

  • Create, write, and edit high-quality content for the website, blogs, and social media.
  • Ensure content aligns with brand voice and engages the target audience.
  • Assist in optimizing content for search engines using on-page SEO practices via strategies such as SEO keyword research.
  • Develop and execute social media strategies for platforms like Xiaohongshu (XHS), Instagram, and WeChat.
  • Create and schedule engaging social media content, including posts, stories, and videos.
  • Track content and social media performance using analytics tools.


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