Digital CRM Strategist

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia ShopBack group Full time
Company Overview

ShopBack is a leading shopping, rewards, and payments platform in Asia-Pacific, empowering 45 million shoppers across 12 markets. With 20,000+ partners and over half a million transactions daily, we're redefining the way the world shops.

Salary

We offer competitive compensation based on performance. Our team members are rewarded for their hard work and dedication to delivering maximum impact.

Job Description

As our Campaign Development & Execution specialist, you will oversee the CRM calendar for the Australia and New Zealand markets, tailoring strategies to each market's growth stage and key performance metrics. You will design, schedule, and oversee the execution of all CRM campaigns across multiple channels (email, SMS, in-app, and push notifications).

Key Responsibilities:
  1. Develop and execute targeted CRM campaigns to drive customer engagement and retention.
  2. Collaborate with cross-functional teams to ensure seamless campaign execution and optimization.


Required Skills and Qualifications

To succeed in this role, you will need:
  1. 2+ years of experience in CRM operations, including campaign planning, audience segmentation & analysis.
  2. Hands-on experience with Braze or a similar CRM platform.
  3. Strong analytical mindset with an ability to measure success through data-driven decisions.


Benefits

We offer a range of benefits to support your career growth and well-being:
  1. Competitive compensation and bonus structure.
  2. Opportunities for career progression and professional development.
  3. A collaborative and inclusive work environment.


Others

At ShopBack, we value grit, hunger, speed, impact, and growth. We believe that our people are our greatest asset, and we invest in their development and well-being. If you're passionate about driving business results through innovative marketing strategies, we'd love to hear from you.

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