Global Marketing Campaign Lead
6 days ago
AirAsia is a world-class brand that wears many hats. We're more than just an airline; we're Capital A, connecting people and transforming lives in Asean.
Job Description:The Senior Marketing Manager will be responsible for developing and executing marketing strategies to drive business growth and increase brand awareness for AirAsia MOVE.
This role will involve working closely with our creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.
You'll also be responsible for analyzing campaign performance, identifying areas for improvement, and implementing data-driven solutions to optimize results.
Key Responsibilities:- Campaign Development: Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.
- Campaign Performance Tracking: Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.
- Event Planning: Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.
- Team Collaboration: Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.
This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to think strategically and creatively.
What You'll Enjoy:- Emotional Wellbeing: Paid time off, wellness programs, and childcare amenities.
- Financial Wellbeing: Resources relating to financial, personal skills, and career growth programs.
- Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
- A unique Allstar culture like no other.
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