Global Marketing Campaign Lead

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia AirAsia Full time

AirAsia is a world-class brand that wears many hats. We're more than just an airline; we're Capital A, connecting people and transforming lives in Asean.

Job Description:

The Senior Marketing Manager will be responsible for developing and executing marketing strategies to drive business growth and increase brand awareness for AirAsia MOVE.

This role will involve working closely with our creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.

You'll also be responsible for analyzing campaign performance, identifying areas for improvement, and implementing data-driven solutions to optimize results.

Key Responsibilities:
  1. Campaign Development: Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.
  2. Campaign Performance Tracking: Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.
  3. Event Planning: Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.
  4. Team Collaboration: Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.

This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to think strategically and creatively.

What You'll Enjoy:
  • Emotional Wellbeing: Paid time off, wellness programs, and childcare amenities.
  • Financial Wellbeing: Resources relating to financial, personal skills, and career growth programs.
  • Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
  • A unique Allstar culture like no other.


  • Kuala Lumpur, Kuala Lumpur, Malaysia Klook Travel Full time

    Are you passionate about crafting compelling stories through integrated marketing communications? Do you have a proven track record of success in planning and executing marketing campaigns that drive results?About the RoleWe are seeking a seasoned marketing professional to join our team as a Campaign Marketing Lead in Malaysia. In this role, you will be...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Aptrasco Global Group Full time

    A senior business leader is required to join Aptrasco Global Group's team, with exceptional global manufacturing, operations, and business performance improvement experience.Job RequirementsThis is a full-time on-site role located in Greater Kuala Lumpur. The successful candidate will be responsible for developing and implementing digital strategies,...


  • Kuala Lumpur, Kuala Lumpur, Malaysia SPLAT Global Full time

    Job OverviewSPLAT Global is seeking an experienced Senior Marketing Manager to oversee and execute marketing strategies across various functions, including branding, trade marketing, digital marketing, and social media management.Main ResponsibilitiesThe ideal candidate will collaborate with cross-functional teams to enhance brand presence, drive sales, and...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Aptrasco Global Group Full time

    A senior business leader is required to join Aptrasco Global Group's team, with exceptional global manufacturing, operations, and business performance improvement experience.Job DescriptionThis is a full-time on-site role located in Greater Kuala Lumpur. The successful candidate will be responsible for developing and implementing digital strategies, managing...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Aptrasco Global Group Full time

    Aptrasco Global Group is a leading business with exceptional global manufacturing, operations, and business performance improvement experience.Our Company OverviewWe aspire to lead by example in every sector we operate, setting the standard for excellence in business practices, environmental stewardship, and corporate responsibility. Our commitment to high...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time

    Key ResponsibilitiesBuild and manage long-term payment channel partnerships to drive co-funded campaigns, user engagement, and revenue growth.Develop and execute co-marketing campaigns with distribution partners to scale publisher content and drive sustainable revenue growth.Lead the planning, budgeting, forecasting, and execution of marketing campaigns,...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Apostrophe Marketing Communications Sdn Bhd Full time

    Apostrophe Marketing Communications Hiring Full Time Program ExecutiveJob Summary:We are seeking a highly motivated and organized individual to manage gift redemption, contest, and warranty claim campaigns.The ideal candidate will have excellent communication and problem-solving skills, with the ability to handle high volumes of paperwork and multiple...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Alchemy Global Solutions Full time

    Job DescriptionWe are seeking a highly experienced Marketing Strategy Lead to join our team at Alchemy Global Solutions.About the RoleThis is a mid-senior level, full-time position that requires a strong understanding of digital marketing and brand positioning. The ideal candidate will have a proven track record of leading and managing high-performing...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Pernod Ricard Full time

    Pernod Ricard is a leading global spirits and wine company, and we are looking for a skilled Brand Manager to join our team.About the OpportunityThe successful candidate will have responsibility for the management and direction of assigned Pernod Ricard Brands through the formulation of brand strategy, planning and implementation of marketing & promotional...


  • Kuala Lumpur, Kuala Lumpur, Malaysia INTERNATIONAL PEOPLE SOLUTIONS Full time

    About the RoleWe are seeking a Global Marketing and Media Manager to lead our international marketing efforts. As a key member of our team, you will be responsible for developing and executing strategic marketing plans that drive business growth and revenue.Key ResponsibilitiesDevelop and execute global marketing strategies across various channelsLead...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Upplex Digital Full time

    We are looking for a highly skilled Digital Campaign Lead to join our team at Upplex Digital. In this role, you will be responsible for spearheading digital marketing initiatives, driving engagement, and measuring campaign effectiveness.Main Responsibilities:Develop and implement comprehensive digital marketing strategies that align with client goals and...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Always Marketing Malaysia Sdn Bhd Full time

    About the Job">We are seeking a highly skilled and experienced professional to join our team as a Senior Business Development Manager. In this role, you will be responsible for developing and executing comprehensive business growth strategies that drive revenue growth and market expansion.">Key Responsibilities">Some of your key responsibilities will...


  • Kuala Lumpur, Kuala Lumpur, Malaysia INCUBASE Arena MY Full time

    Role OverviewWe are seeking a highly motivated and experienced Event Marketing Manager to lead our creative team in promoting exciting events using marketing skills and understanding of intellectual property to create engaging campaigns.This role will oversee the entire marketing team and lead the development of strategies to promote events and exhibitions....


  • Kuala Lumpur, Kuala Lumpur, Malaysia Ambition Full time

    We are looking for a skilled Senior Campaign Lead to join our team at Ambition.Job DescriptionThis role involves collaborating with our banking institution to deliver comprehensive marketing solutions.Plan, execute, analyze, and optimize market-leading marketing campaigns.About YouExcellent verbal and written communication skills, along with strong...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Klook Travel Full time

    At Klook Travel, we are passionate about creating unforgettable experiences for our customers. As a Senior Marketing Manager in Malaysia, you will play a key role in developing and executing marketing campaigns to drive user acquisition and sales in the Malaysian market.About the RoleWe are seeking a seasoned marketing professional with at least 5-6 years of...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Informa Group Limited Full time

    We are seeking a talented Marketing Campaign Manager to join our team at Informa Group Limited. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing campaigns to engage audiences and drive business results.About the RoleYou will work closely with cross-functional teams to create and execute...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Mastercard, Inc. Full time

    Job DescriptionThe Marketing Campaign Manager will lead the strategy development and implementation of campaigns and engagements for clients.This includes using customer data to provide deep direct marketing expertise across channels, evaluating campaign results, and adapting the approach to optimize marketing performance.


  • Kuala Lumpur, Kuala Lumpur, Malaysia Alchemy Global Solutions Full time

    Key QualificationsTo be considered for this role, you must have a bachelor's degree in marketing, business, or a related field. You should also have 5+ years of experience in a marketing leadership role, preferably in the financial or fintech industry.About the RoleThis is a mid-senior level, full-time position that requires a strong understanding of digital...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Klook Full time

    Klook's MissionAs a leader in the Asian experience and travel services market, we aim to bring people closer together through memorable experiences.We strive to deliver exceptional customer experiences by curating over 500,000 quality experiences worldwide.Join our dynamic growth marketing team supporting western markets (US, UK, ANZ) as a meticulous and...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Brand 360 Degree Sdn Bhd Full time

    About the JobWe are looking for a seasoned Marketing Campaign Manager to lead our marketing efforts and drive business results. As a key member of our team, you will be responsible for developing and executing marketing campaigns that meet business objectives and exceed client expectations.Key Responsibilities:Develop and execute marketing campaigns across...