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Digital Marketing Associate

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Touch 'n Go Group Full time

Drive the growth of our digital presence and enhance our brand visibility across various online channels as a Digital Marketing Associate.

You will be responsible for implementing and optimizing digital marketing strategies to attract, engage, and retain our target audience.

This role requires a strong appetite to learn, self-initiative, excellent communications skills, good analytical thinking, teamwork, and an outgoing personality.

Key Responsibilities:
  • Digital marketing and paid marketing day-to-day campaign planning, execution, monitoring, and reporting.
  • Manage and build rapport with relevant stakeholders & Business Units.
  • Work on data-related tasks: data extraction, analysis, and reporting of campaign performance for each marketing platform.
  • Provide administrative support in following up on invoices, vendor registrations, NDAs, and service agreements.
Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or related field.
  • Proven experience in digital marketing, with a focus on growth marketing and lead generation.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and TikTok Ads.
  • Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Creative thinker with a passion for innovation and problem-solving.
  • Strong project management skills with the ability to manage multiple tasks and deadlines effectively.
Benefits:
  • Hybrid work arrangement with flexibility in hours and home workspace subsidy.
  • Unlimited office pantry fruits, snacks, and drinks.
  • Mobile and broadband subscription reimbursement.
  • Flexibility to opt for dependants coverage (spouse, child, parents, or parents-in-law) for outpatient medical benefits.
  • Additional leave including family leave and paid care leave to care for family members.
  • Medical coverage including dental, optometrist, mental care, maternity, registered Traditional Chinese Medicine, and Chiropractic.
  • Corporate membership discount and many more to explore.