Digital Performance Marketing Executive
3 days ago
This job is for a Digital Performance Marketing Executive who manages digital campaigns, analyzes performance metrics, conducts A/B testing, and collaborates with teams. You might like this job because it offers hands-on experience across various platforms, including Google, Meta, and TikTok.
Responsibilities- Campaign Management: Plan, execute, and optimize digital marketing campaigns across various platforms, including Google, Meta, TikTok and other channels.
- Performance Analysis: Monitor, analyze, and report on key performance metrics such as ROI, ROAS, CPC, CPA, and conversion rates to assess campaign effectiveness and identify areas for improvement.
- SEM: Develop and implement SEM strategies to increase organic search visibility and drive targeted traffic to the website.
- A/B Testing: Conduct A/B testing and multivariate experiments to optimize ad creatives, landing pages, and user experience.
- Collaboration: Work closely with the content, design, and development teams to ensure cohesive and effective campaign execution.
- Audience Targeting: Identify and target key audience segments through data-driven strategies to improve campaign relevance and engagement.
- Minimum of 3 years of experience in digital performance marketing.
- Proven track record of managing successful digital marketing campaigns.
- Strong analytical skills with experience in data analysis and reporting.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
- Excellent communication and presentation skills.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
- Analytical Skills
- Communication
- Data Analysis
- Campaign Management
- Problem Solving
- Market Research
- Interpersonal Communications
- Performance Reporting
- Catalyst to empowerment: You'll have an equal opportunity to contribute and make a real impact in our organisation.
- Casual dress code: The dress code is flexible, but presentable attire is expected.
- Health and wellness: Health and wellness program with yearly medical allowance, rollover for preventive care, and supporting our team's health.
At Wolves Digital, we're focused on all aspects of customer experience, from interactive to social and beyond. Through innovative digital strategies and savvy, targeted design, we help companies meet the evolving demands and expectations of audiences today.
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