Digital Marketing Operations Specialist
2 days ago
This role is for a Digital Performance Marketing Executive who manages digital campaigns, analyzes performance metrics, conducts A/B testing, and collaborates with teams. You might like this job because it offers hands-on experience across various platforms, including Google, Meta, and TikTok.
Key Responsibilities- Campaign Planning and Execution: Plan, execute, and optimize digital marketing campaigns across various platforms, including Google, Meta, TikTok, and other channels.
- Performance Analysis: Monitor, analyze, and report on key performance metrics such as ROI, ROAS, CPC, CPA, and conversion rates to assess campaign effectiveness and identify areas for improvement.
- Search Engine Marketing: Develop and implement SEM strategies to increase organic search visibility and drive targeted traffic to the website.
- A/B Testing and Optimization: Conduct A/B testing and multivariate experiments to optimize ad creatives, landing pages, and user experience.
- Team Collaboration: Work closely with the content, design, and development teams to ensure cohesive and effective campaign execution.
- Audience Targeting: Identify and target key audience segments through data-driven strategies to improve campaign relevance and engagement.
- A minimum of 3 years of experience in digital performance marketing.
- A proven track record of managing successful digital marketing campaigns.
- Strong analytical skills with experience in data analysis and reporting.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
- Excellent communication and presentation skills.
- The ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- A Bachelor's degree in Marketing, Business, or a related field is preferred.
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