Digital Performance Marketing Lead

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia BID Operations Full time
About the Role

We are seeking a highly skilled Digital Performance Marketing Lead to join our team at BID Operations. As a key member of our marketing team, you will be responsible for leading our digital performance marketing efforts across Southeast Asia (SEA) and Europe.

Key Responsibilities
  • Paid Media Management: Plan, execute, and optimize paid media campaigns across multiple platforms, including Meta, Google Ads, Spotify, Naver Ads, and other paid platforms.
  • Campaign Tracking: Own the campaign tracking structure, URL campaign tagging, and naming conventions to ensure seamless execution.
  • A/B Testing: Implement A/B testing frameworks to maximize return on ad spend (ROAS) and conversion rates.

You will work closely with our cross-functional teams to develop and implement strategies that drive business growth and improve customer engagement.



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